Location：New Bond Street, London, United Kingdom; | ;

Category：Shops

The consummate expert in luxury Architecture and Design, Eric Carlson has brought to fruition countless projects across the globe from museums, office headquarters, private residences, and of course flagship stores for the worlds pre-eminent brands. Among the distinguished architectural gems created by Eric’s Paris based studio CARBONDALE, included the Champs Elysees Maison for Louis Vuitton in Paris, the headquarters for Escada in Munich, and flagships for Tag Heuer, Tiffany & Co., H. Stern, and most recently for Longchamp on the prestigious New Bond street in London.

The Longchamp New Bond street building and store design is the latest in a series of Art & Architecture collaborations conducted by CARBONDALE with their unique approach of coalescing artistic ideas with the architectural concepts to create an amalgamation with the brand image and a cohesive customer experience. For the New Bond street project the New York based Artist Maya Hayuk, was selected by CARBONDALE because her palette of vibrant colors and intricately rich abstract patterns woven together at an architectural scale.

Inspired by Longchamp’s signature “pliage” folded bag which has sold more than 16 million since 1993, CARBONDALE has lined the 280 sqm three level boutique interior with architectural folding screens of embossed leather, engraved limestone, white lacquer, ebony, walnut and elm wood marquetry each corresponding to the different product categories of leathergoods, clothing and luggage. Each elongated floor culminates on Maya Hayuk’s 12-meter high by 5-meter wide monumental kaleidoscope of diagonal layers of colors. The mural remains distinctive as a work of art yet integrates into the spatial experience of each level from near and far while discreetly re-interpreting both the color spectrum of the “pliage bag” and Longchamp’s traditional “LM crisscross” motif.

CARBONDALE has cultivated their sophisticated methods of fusing Art & Architecture in numerous projects for Longchamp as well as for other Clients in working with a variety of Artists including Carlos Cruz-Diez, Lie Wei, Maya Hayuk, Ubersee, James Turrell, Olafur Eliasson, Vanessa Beecroft as well as pieces by Eric Carlson.

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