The Arçelik Experience StoreDesigned by Fitch Adaptation projects by LunaparkWorld Retail Awards Winner of 2018's Outstanding Store Design of the YearRetail Design Institute Winner of 47th International Store Design AwardsThe Arçelik Experience Store in Istanbul is envisioned as a new and inviting store that inspires and educates about techology focused living possibilities...There are cooking classes, VR demonstrations, physical and digital product experience corners along with scheduled workshops in the store to engage with a more energetic customer base.Worked in collaboration with Fitch & Arçelik Brand / Experience teams to implement the design strategy into the store, design physical & digital experience bays, B2B showrooms and visual merchandising.