发布时间:2015-09-24 21:36:00 {{ caseViews }} {{ caseCollects }}
设计亮点
全方位、多角度展示空气柱历史,打造独特、沉浸式的球鞋体验空间。

Air Max Day is a global celebration for sneaker lovers to rally together and celebrate their favourite iconic Air Max sneakers. We were commissioned by Nike to head the launch of Air Max Day in Shanghai. The aim was to showcase the history of Nike’s iconic Air Max by engaging sneaker lovers in interactive and innovative events, focusing on these three key projects.

The retail takeover incorporated a series of instore installations creating an interactive and informative experience for the customer. The store was designed to lead the customer on a journey showcasing decades of Air Max heritage. Highlights included a epic digital countdown to Air Max Day, a sneaker wall, genealogy digital hub, foot selfie post, video wall and a deconstructed giant Air Max Zero.

The Nike AMD Pop-up space was created as a fully immersive Air Max experience at Design Shanghai. For the centrepiece we created an oversized, steel framed Nike sneaker box with transparent walls featuring rows of air bubbles exhibiting rare examples of Air Max.

To spread the campaign message we launched Mobile Air Max. We designed two vans reflecting the colourway of Air Max sneakers. The concept was to provide publicity around Air Max Day inviting clients to interact with AMD incorporating a digital pre-order station via iPad and opportunities to win competitions.

{{item.text_origin}}

耐克空气柱日上海活动 | 互动创新展示经典球鞋历史
没有更多了
相关推荐
{{searchCollectStatus("GOna7ER5P863zXKLp1zBJpj9LrWNxkog",1).value ? '已收藏': '收藏'}}
HIBER新作|上海力波中心 . 探寻光影与流动的艺术之美
预览
{{searchData("GOna7ER5P863zXKLp1zBJpj9LrWNxkog").value.views.toLocaleString()}}
{{searchData("GOna7ER5P863zXKLp1zBJpj9LrWNxkog").value.collects.toLocaleString()}}
{{searchCollectStatus("KMgleJzOZr5o3X15WJKXjdL0xqanb82N",1).value ? '已收藏': '收藏'}}
咏溪云盧 | 与谁同坐?明月  清风  我
预览
{{searchData("KMgleJzOZr5o3X15WJKXjdL0xqanb82N").value.views.toLocaleString()}}
{{searchData("KMgleJzOZr5o3X15WJKXjdL0xqanb82N").value.collects.toLocaleString()}}
{{searchCollectStatus("LdxZ1Y6AjEW8JB4N4L2V5P3qapekrOn7",1).value ? '已收藏': '收藏'}}
葡萄牙 COVO 室内设计工作室 | 创意与生活的空间
预览
COVO Interiores
{{searchData("LdxZ1Y6AjEW8JB4N4L2V5P3qapekrOn7").value.views.toLocaleString()}}
{{searchData("LdxZ1Y6AjEW8JB4N4L2V5P3qapekrOn7").value.collects.toLocaleString()}}
{{searchCollectStatus("rQ02qeEdPL7ZkVqm2WMV1yJ8DW5349ja",1).value ? '已收藏': '收藏'}}
Comida Independente DC . AD
预览
DC.AD
{{searchData("rQ02qeEdPL7ZkVqm2WMV1yJ8DW5349ja").value.views.toLocaleString()}}
{{searchData("rQ02qeEdPL7ZkVqm2WMV1yJ8DW5349ja").value.collects.toLocaleString()}}
{{searchCollectStatus("l09qnbyL7QZAKXP9bAnBr28GPzpmRojY",1).value ? '已收藏': '收藏'}}
109Things 零售空间 | 斜向视野贯穿,钢构与材质的和谐共舞
预览
MUTUAL LAB
{{searchData("l09qnbyL7QZAKXP9bAnBr28GPzpmRojY").value.views.toLocaleString()}}
{{searchData("l09qnbyL7QZAKXP9bAnBr28GPzpmRojY").value.collects.toLocaleString()}}
{{searchCollectStatus("n7P1M2oNzZQlpwGdbryVDR3dEb9GAqja",1).value ? '已收藏': '收藏'}}
以色列最大奢华水疗中心,1000 平米纯天然体验
预览
MichaelAzoulay
{{searchData("n7P1M2oNzZQlpwGdbryVDR3dEb9GAqja").value.views.toLocaleString()}}
{{searchData("n7P1M2oNzZQlpwGdbryVDR3dEb9GAqja").value.collects.toLocaleString()}}
{{searchCollectStatus("M1DyPedpAOvjJw9Z01MVGg79EWmNRYkr",1).value ? '已收藏': '收藏'}}
现代亚洲风格的 Aurus 公寓楼
预览
Abin Design Studio
{{searchData("M1DyPedpAOvjJw9Z01MVGg79EWmNRYkr").value.views.toLocaleString()}}
{{searchData("M1DyPedpAOvjJw9Z01MVGg79EWmNRYkr").value.collects.toLocaleString()}}
{{searchCollectStatus("M1DyPedpAOvjJw9ZQ4gVGg79EWmNRYkr",1).value ? '已收藏': '收藏'}}
柘城怡商蘭园销售中心 | 以兰花为灵感,诠释君子之风
预览
{{searchData("M1DyPedpAOvjJw9ZQ4gVGg79EWmNRYkr").value.views.toLocaleString()}}
{{searchData("M1DyPedpAOvjJw9ZQ4gVGg79EWmNRYkr").value.collects.toLocaleString()}}
{{searchCollectStatus("Qle47AM89amNKBRlL4eVxLvZE5RkPgjW",1).value ? '已收藏': '收藏'}}
"2019 年新建成的 District Union Sales Pavilion 展示厅,ACDF Architecture 的精彩之作"
预览
{{searchData("Qle47AM89amNKBRlL4eVxLvZE5RkPgjW").value.views.toLocaleString()}}
{{searchData("Qle47AM89amNKBRlL4eVxLvZE5RkPgjW").value.collects.toLocaleString()}}
{{searchCollectStatus("6pOPj1a4kvMnyV7zp3pwbl30Lx7WKA5m",1).value ? '已收藏': '收藏'}}
玖悦府 微妙间的串古连今-西安本末装饰设计有限公司
预览
{{searchData("6pOPj1a4kvMnyV7zp3pwbl30Lx7WKA5m").value.views.toLocaleString()}}
{{searchData("6pOPj1a4kvMnyV7zp3pwbl30Lx7WKA5m").value.collects.toLocaleString()}}
{{searchCollectStatus("ZNpORAdqnoeLMBLO0GpXY53GarQ7J8DK",1).value ? '已收藏': '收藏'}}
金科恒信·集美天宸 | 现代简约售楼处的魅力演绎
预览
{{searchData("ZNpORAdqnoeLMBLO0GpXY53GarQ7J8DK").value.views.toLocaleString()}}
{{searchData("ZNpORAdqnoeLMBLO0GpXY53GarQ7J8DK").value.collects.toLocaleString()}}
{{searchCollectStatus("jP4YxLk7NeaOEBNPmGdVRmgZb9z61WGJ",1).value ? '已收藏': '收藏'}}
万科上湾璟园售楼处 | 自然、人、建筑的和谐共处
预览
{{searchData("jP4YxLk7NeaOEBNPmGdVRmgZb9z61WGJ").value.views.toLocaleString()}}
{{searchData("jP4YxLk7NeaOEBNPmGdVRmgZb9z61WGJ").value.collects.toLocaleString()}}