Fulfilling an unmet need in the marketplace, Ethos Society was created to be the supportive, communal workspace where inspired, like-hearted teams and individuals can follow their work passions in Los Angeles.

Gensler has achieved the office design for the Ethos Society coworking space located in Los Angeles, California.

Gensler collaborated with the client in designing its very first coworking space located in the heart of Koreatown, known for its vibrant energy and growing talents. Ethos Society’s new space offers a bespoke, creative environment that supports a variety of industries — from business and technology to music and the arts.

The 22,000 square foot coworking space is located in a monumental building from the 1980s, which offers 360-degree views of the Los Angeles skyline. The space evokes the client’s dreamer spirit with its lighter, dreamlike state-inspired color palette and saturations that transition from light to dark. Infused with hospitality-inspired finishes, as well as airy and dreamy details such as freckled terrazzo, Ethos Society’s bespoke coworking space features high-end furniture with a design that nods to the lighter palette and aesthetics of Los Angeles as a creative hub.

Ethos Society distinguishes itself from traditional coworking spaces by adding personalized services and elevated office amenities, as well as providing guests with a decentralized, yet communal environment. Users have access to premier amenities, including an on-site concierge, a photo booth studio, makerspaces, and communal areas that can be transformed into event spaces where guests can connect, collaborate and form a community.

Less intimidating and more intimate and multifunctional, the project provides a strong visual connection from end to end. The design team also provided brand design services, which contributed to crafting and communicating the Ethos Society mission through an underground approach to signage and wayfinding via strategically placed environmental graphics or “breadcrumbs” that lead visitors from the streets of Koreatown all the way up to the coworking space.

Design: Gensler

Contractor: KPRS

Photography: Ryan Gobuty

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