我最爱江南的春阴，若表现晴日的光亮，也像是朵云遮日那瞬间，我一辈子断断续续总在画江南。 ——吴冠中

I love the spring shade of the south of the Yangtze River most. If it shows the brightness of a clear day, it is also like the moment when a cloud covers the sun. I always paint the south of the Yangtze River intermittantly all my life. - wu guanzhong

江南，这片最具文人诗意的土地，万物滋养而艺术萌生。她是吴冠中寥寥几笔跃然纸上的鲜活，在纯粹的点、线、面中交织难以割舍的东方情怀。

Jiangnan, the most literati poetic land, all things nourish and art sprouted. She is Wu Guanzhong's few strokes of life on the paper, in the pure point, line, plane interwoven with the Oriental feelings.

作为上海都市圈难得一见的千年江南古镇，蟠龙因其独特的在地文化及虹桥枢纽的地理位置，天生具备一种江南与当代的戏剧性冲突。

As an ancient town of the south of the Yangtze River, Panlong is endowed with a dramatic conflict between the south of the Yangtze River and the contemporary era because of its unique local culture and the geographical location of Hongqiao hub.

“我们用了大量时间去寻找，江南与当代美学，繁与简之间的平衡点。”设计师用“江南的意、蟠龙的骨、当代的形”演绎出一段抒情的极简东方主义。

“"We spent a lot of time finding a balance between Jiangnan and contemporary aesthetics, between complexity and simplicity." Stylist uses "the meaning of the south of the Yangtze River, the bone of flat dragon, contemporary form" the extremely simple orientalism that deduces a paragraph of lyric feeling.

江南传统民居“山墙”、蟠龙古镇“龙”文化，这些极具蟠龙特色的建筑元素，充分保留了其“意”与“骨”，注重内在的精神与寓意。

Jiangnan traditional residential "gables", Panlong ancient town "dragon" culture, these very dragon characteristics of the architectural elements, fully retained its "meaning" and "bone", pay attention to the inner spirit and implication.

用未来性的眼界去还原厚重的在地文脉，演绎它的内涵的精神气质。HWCD 用设计探索沉淀千年的蟠龙古镇，回眸江南文化的诗情画意，定格充满想象力的摩登江南生活方式。

With the vision of the future to restore the thick local context, deduce its connotation of the spirit of the temperament. HWCD uses design to explore Panlong ancient town which has been deposited for thousands of years, to look back at the poetry and painting of Jiangnan culture, and to stop the modern life style of Jiangnan which is full of imagination.