Kiwa是一家由The Square Dental运营的口腔护理店，位于光化门The Tower。作为一家牙科诊所生产的口腔产品品牌，打造整洁干净的形象非常重要，而且除了医院的形象外，还要与生活方式商店的情感形象相结合。

Kiwa is an oral products shop operated by The Square Dental, located in The Tower, Gwanghwamun. As an oral products brand made by a dental clinic, it was important to create an image that looks neat and clean, and it needed to be combined with the emotional image of a lifestyle shop apart from the image of a hospital.

商店的概念是 "白色"。我们使用的是心理意义上的 "白"，而不是色彩意义上的 "白"。白瓷的深 "白 "与纯洁和正直的精神有关，而骨头的深 "白 "与力量和坚定的信念有关。因此，我们试图将正直和深沉的 "白 "的形象投射到品牌和空间中。

The concept is "white". The deep "white" of white porcelain is associated with purity and integrity of spirit, and the deep "white" of bone is associated with foundation and unshakable conviction.In this way, we tried to project the image of upright and deep "white" into the brand and space.

在色彩方面，我们使用了白色、米白色、象牙色和米色来代表白色的各个阶段，纹理也使用了从光滑到粗糙的渐变色，以代表空间色彩和纹理深度的各个阶段。作为空间中象征性元素的大镜子，用牙齿图案进行了物化。这些镜子反映了空间内的景观和面对镜子的人。因此，在欣赏空间时作为景观感受到的 "白色"，在每天面对镜子刷牙时变成了背景。

In terms of color, we used white, off-white, ivory, and beige for each stage of the white joke, and texture was also used in a gradient from smooth to rough to express the depth of color and texture in the space.The large mirrors, which are symbolic elements in the space, were objectified with the motif of a dental mirror.These mirrors reflect the landscape in the space and the person facing the mirror.Thus, the "white" that was felt as a landscape while appreciating the space becomes a background in front of the mirror that was faced every day to brush the teeth.

Interiors:ProjectMark

Photos:ChoDonghyun