I thought to build “Ippudo VIETNAM”.
“Ippudo VIETNAM's leap forward” + “I hope for ramen to fit into Vietnamese food culture”=“Ippudo VIETNAM”
Introducing “spoon” into the entire glass surface to create “Ippudo”. In addition, "dot + pattern" is combined with "analog feeling" + "digital feeling" to express the succession and development of "conventional + future".
For the main sign, I projected a pin on the “punching panel” and used the effect of light to express irregularities and shadows to create a different day and night face.
A black steel mesh gate was set up, and red warmth was planned to attract the industrial image.
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