自然氛围下的城市文化空间——烟台新华万科翡翠观海书城_店铺_设计案例作品

发布时间：2020-12-14 23:57:34 {{ caseViews }} {{ caseCollects }}

设计亮点

木质元素与大地配色，营造自然氛围；阶梯阅读区与下沉式阅读区设计，丰富空间体验；复合式文化生活空间，满足未来书籍需求。

项目名称：烟台新华万科翡翠观海书城
项目面积：1200㎡
业主：烟台新华万科
设计总监：孙炜

在茫茫城市中，书店就是作家 LewisBuzbee 笔下温柔的灯光，是人们思想的游乐场。

In the vast city, Author Lewis Buzbee describes the bookstore as a gentle light, a playground for people’s thoughts.

翡翠观海书城的构筑从一开始就寄托着唤醒城市书店的理想。“书店仍然是我们自由和不受限制地交流思想的场所。在书店里，我们可能在众人中独自寻觅，但我们是和他们联系在一起的。即便我们现在停止一切出版，要为我们已有的书籍找到归宿也需要很长时间，所以我们仍然需要书店作为书籍的集散地，因为书店不是一个乌有之乡，而是一个可以提供诸多乐趣的实地。”

From the very beginning, the construction of Xinhua Vanke Bookstore entrusted the ideal of revive the city’s bookstore. "The bookstore is still a place for us to exchange ideas freely and unrestrictedly. In the bookstore, we may be searching alone among the people, but we are connected with them. Even if we stop all publishing now, we must have it for us. It takes a long time for our books to find their destination, so we still need a bookstore as a collection and distribution center for books, because a bookstore is not a land of nothing but a place that can provide a lot of fun."

书城择址莱山区中轴观海路旁，周边烟台大学文经学院、滨州医学院等，书香环绕，临近逛荡河公园、烟台体育公园。

翡翠观海书城希望以极具文化色彩的城市书店，构筑一处人居生态的邻里中心，让更多维场景的空间体验互相渗透，给予到访者空间归属感，让这里真正成为一个可以让人沉浸其中阅读与休闲的游憩场所。就像人们期待着书店与咖啡馆能够如影随形，咖啡区的融入让书城的形象更完整了，也带给了空间更多交流与互动的体验。

The Bookstores hopes to build an ecological neighborhood center with a culturally rich urban bookstore, allowing the spatial experience of more dimensional scenes to penetrate each other, giving visitors a sense of belonging and making it a place where you can immerse yourself in reading and A recreational place for leisure. Just as people expect bookstores and cafes to follow each other, the integration of the coffee area makes the image of the bookstore more complete, and also brings more communication and interaction experience to the space.

建筑效果图来源：HZS 滙张思

设计功能图解 Design Funtion

木结构造型与书架及空间的关系/阶梯阅读区/下沉式阅读区设计手稿

延续了建筑的美学形式，室内大面积木结构设计搭建起空间的“骨架”，吊顶与陈列台的木结构斗拱设计互相呼应，让空间更饱满而层次感。动线的设计营造了书籍展示与阅读区之间适宜人流聚集的空间感，有效地规避了人流拥堵和喧闹的现象。一层以书吧结合休闲吧的综合娱乐空间为主要功能，夹层为休闲阅读区的延伸空间，二层为品牌文化展厅。

The circulation of space is designed in the main area of book display and reading, which is suitable for the gathering of people, effectively avoiding crowded and noisy phenomena. The main function of the first floor is the comprehensive entertainment space of the book bar combined with the leisure bar, the mezzanine is the extended space of the leisure reading area, and the second floor is the brand culture exhibition hall.

为打造复合式的文化生活空间，书城里的书架设计以茑屋书店为范本，如，畅销书籍区、推荐书籍区、精品阅读区，以及文学馆、科技馆、史料馆等分类齐全的设计，满足于未来无限扩大的书籍需求。就如增田宗昭所说，重构书店空间，营造一个生活方式的提案场所，很多人来书店不是带着目的，而是享受一个发现的过程。

The functional area is fully equipped, based on the ideal city book bar, accompanied by a best-selling book area, a recommended book area, a boutique reading area, etc., as well as a complete classification of literature museums, science museums, and historical materials museums.

木是书的“源”，书是木的“续”，书城空间选用了颜色贴近自然的木质材料与大地配色，室内有着素雅静逸的读书氛围，宽阔的空间感，视线自由地徜徉在无边无际的文山书海，慢生活的步调也渐渐从书香氤氲中飘散开来。

Wood is the "source" of the book, and the book is the "continuation" of the wood. The bookstore space uses wood materials that are close to nature in color and the color of the earth. The interior has a quiet and elegant reading atmosphere, a wide sense of space, and the line of sight is free to wander infinitely. The boundless sea of literature and books, and the pace of slow life gradually drifted away from the scent of scholarship.

除了便于借阅与办公的开放式空间，下沉式阅读区作为一层的一大亮点，不仅为客座区提供另一种更放松、自由的阅读体验，同时，这片柔软的下沉座位的设计也更方便带儿童在此玩耍与休息。这里人性化地将到访者的阅读时的具体需求考虑其中，让这座书城成为被关怀包裹的有温度的书店。

The design of the space revolves around an open space experience that is convenient for people to borrow and work. At the same time, the sunken reading area is a highlight of the first floor, which not only provides another more relaxing and free reading experience for the guest area, at the same time, this area The design of the soft sunken seat is also more convenient for children to play and rest here. Here, the specific needs of visitors when reading are taken into consideration humanely, making this bookstore a comfortable bookstore surrounded by care.

丝丝恋旧的情怀透过书架上的陈设吐露着城市里生活的痕迹，仿古上世纪的老式留声机、胶片相机、收纳盒、玩偶等小摆件，一点点倾诉着这座城市过往今来的剪影。

空间中的吊灯的设计仿佛致敬现代主义之作，金属材质与圆形及不规则形状的碰撞，悬挂在书吧的半空中，带来遨游于宇宙，与行星擦身而过的视觉感受。

The nostalgic feelings reveal traces of life in the city through the furnishings on the bookshelves, antique small ornaments such as old-fashioned phonographs, film cameras, storage boxes, dolls and so on from the last century, telling a little bit about the city’s past and present silhouettes. The design of the chandelier in the space seems to be a tribute to modernism. The collision of metal materials with round and irregular shapes is suspended in the mid-air of the book bar, bringing the visual experience of traveling in the universe and passing by the planets.

“只有当所有人都是城市的创造者时，城市才有可能为所有人都提供一些东西。”让一座充满活力的书城为城市文化增添一页爱与温暖的篇章。而我们相信，一座书店真的可以代表着一种精神文化的延续。愿书店永远伴随着城市。

"Only when everyone is the creator of the city, can the city provide something for everyone." Let a vibrant book city add a page of love and warmth to the city’s culture. And we believe that a bookstore can really represent the continuation of a spiritual culture. May the bookstore always accompany the city.

效果图

Renderings