Architects:Henley Halebrown

Area :1200 m²

Photographs :Nick Kane

Structural Engineer :Arup

Services Engineering :Arup

Project Management :RealPM

Contractor :Byrne Group

Architect : Henley Halebrown

Project Architect : Elina Dueker

Team : Gavin Hale-Brown, Simon Henley, Harry Insall-Reid, Michael Mee, Jennifer Pirie, Ami Skimming

Exhibition Design : Samantha Heywood, Amanda Shephard

Exhibition Design Management : Alex Dunkley, Gardiner & Theobald

Contract Administration : Henley Halebrown

Client : The Poppy Factory with Stanhope as Client strategic advisor

Access Consultants : David Bonnett Associates

Building Control : Socotec

Planning Consultants : Gerald Eve

Cost Consultants : Alinea

City : London

Country : United Kingdom

The Poppy Factory is located in Richmond alongside the River Thames in South West London. It is a charity founded between the World Wars focused on identifying employment for veterans and raising funds for families affected by war. Its premises in Richmond have evolved over the years and occupy a group of buildings including a 1930s Art Deco 3-storey factory where poppies are still made as a symbol of Flanders Fields to mark the end of WWI hostilities on Remembrance Day.

The adaptive reuse project by Henley Halebrown has focused on expanding and reconfiguring existing visitor facilities and improving access as well as the overall working environment for employees, many of whom are veterans. Henley Halebrown’s design approach takes its cue from a poem by Robert Graves, “Recalling War”: ...‘The blinded man sees with his ears and hands, As much or more than once with both his eyes’... These words from the poem celebrate a known phenomenon: the loss of one sense results in acuity in another. Henley Halebrown is interested in how this phenomenon can be explored in their design for the Poppy Factory through the visceral possibilities of sensation, be that sight, hearing, smell, or touch. For example, inside the project materials have been selected so that they absorb glare and are pleasant to touch, and outside planting has been carefully chosen to encourage bird song and make for a fragrant garden.

The site. An important element of the new scheme for Poppy Factory is to bring together the existing buildings on the site thereby creating a campus and a stronger sense of community. The self-contained plot comprises The Poppy Factory and a small 1930s housing estate built for factory workers with attractive enclosed verdant gardens. The estate continues to be resided by staff. The Poppy Factory itself is made up of three buildings: its 1930s Art Deco style three-story Factory; a single-story warehouse; and a two-story Brutalist 1970s brick block. These buildings house offices dedicated to finding employment for veterans and the poppy workshop with its adjacent warehouse. The upper floors of the premises have been left as tenanted office space to provide funds for the charity.

Overall, the project is an excellent example of adaptive reuse benefitting from working with the embodied energy of the existing buildings. And it is in keeping with Henley Halebrown’s early ongoing interest as a practice in working with existing buildings. Assistance-free design. Henley Halebrown’s design has linked these three buildings together and in doing so has deliberately united the office and factory. This has been achieved with a combination of new ramped routes as well as a lift creating level access where floor heights currently vary by as much as 2.5m. The ramps have been designed so that no grab rails are necessary thereby opting for a universally accessible design that is intuitive to use and clutter-free, giving everyone a better experience of the building.

Offices. The Poppy Factory offices are now in the former warehouse. Its remodeled interiors introduce new naturally ventilated and daylit office space within the existing lofty 7m high warehouse volume. The space is further transformed by the introduction of new skylights, and by opening up a façade to the prospect of the charity’s charming 1930s housing estate to the south. The exceptionally high ceiling height in the offices together with its subtle top lighting make for a monumental and generous space that will not require mechanical cooling. Its semi-industrial rawness is retained and, together with the introduction of abundant natural light, the former warehouse has the feel of an external space, not unlike an atrium. This is further reinforced by the architects’ indoor planting scheme which is an integral part of the design and adds to the sensory pleasures that define the project as a whole.

Workshop. The charity’s workshop remains in the original 1930s building with its specially designed benches for members of staff with restricted mobility. Adjacent to it, a part of the warehouse will be kept as storage for the poppies. Public face. The Brutalist block at the front of the site continues to be used as the main entrance to The Poppy Factory. The offices it had housed have been replaced by new visitors facilities. These remodeled public areas are essential to the project as the charity hosts daily tours for school children and members of the public. The revisited block thus becomes the public face of the organization, housing a new foyer, an exhibition space, an auditorium, and a café (also used by staff). Background. Inspired by Colonel John McCrae’s poem “In Flanders Fields”, the poppy became an icon of Remembrance in the wake of the First World War. The first Poppy Appeal was held in 1921. Organized by the Royal British Legion, it raised £106,000 through the sale of silk poppies made by war widows in France. The following year, Major George Howson MC set up The Disabled Society in London.

Within 10 years he was employing 350 veterans making poppies to raise funds for the charity, which changed its name to The Poppy Factory with new premises opening in Richmond in 1925. In 2010, The Poppy Factory widened its expertise in employing injured ex-service personnel by helping veterans find meaningful and sustainable work in other fields around the country. The Poppy Factory continues to produce millions of hand-made paper poppies every year together with poppy wreaths and Remembrance symbols.

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