发布时间：2014-07-03 12:18:50 {{ caseViews }} {{ caseCollects }}
设计亮点
景观式移动元素组合，形成多变的店内空间，同时通过镜面装置展示产品的多角度美感。

Firm： Zeller & Moye

Type： Commercial › Pop-Up Retail Shopping Mall Showroom Cultural › Gallery

YEAR： 2014

SIZE： 1000 sqft - 3000 sqft

The first concept store for German fashion brand ODEEH inhabits the terrace floor of Bikini Berlin, a modernist icon of 1950s West Berlin, offering vistas onto the Memorial church at Breitscheidplatz and the Berlin Zoo.

A landscape of movable elements can be arranged in ever-changing configurations, allowing for maximum flexibility in the creation of unexpected spatial formations and curated concepts.

The modular system of paravents and podests made of raw cement board is complemented by a series of delicate metal objects such as cloth racks, hooks and trays, specially designed for the store.

The mirrored insides to the paravents create kaleidoscope-like interiors showing individual products at all facets and allowing customers to view the clothes from multiple angles. The reappearing zigzag lines and the cross patterns of the lights refer loosely to stitching methods in tailoring.

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柏林 ODEEH 概念店设计 灵活多变的空间景观
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