推广：打造阿尔卑斯冰雪主题小镇文旅度假新地标 / 复星旅文+靳朝晖设计_酒店民宿_设计案例作品

发布时间：2023-12-20 20:06:42 {{ caseViews }} {{ caseCollects }}

▼视频展示，Video display ©CINDYJIN

项目介绍 Introduction

太仓阿尔卑斯国际度假区位于承接沪上乃至整个长三角区域经济主阵地的江苏省太仓市，总占地面积1平方公里，总建筑面积约130万平方米，投资20亿元。以太仓为中心重点辐射周边沪、苏、浙区域，填补市场空白，满足消费市场升级。

Taicang Alps Resort is located in Taicang City, Jiangsu Province, which is the main economic position of Shanghai and even the whole Yangtze River Delta region. It covers a total area of 1 square kilometer and a total construction area of about 1.3 million square meters, with an investment of 2 billion yuan. With Taicang as the center, it focuses on radiating the surrounding Shanghai, Jiangsu and Zhejiang regions to fill the market gap and meet the upgrading of the consumer market.

▼度假区鸟瞰图，Event atmosphere display ©CINDYJIN

度假区以“阿尔卑斯”为主题概念，把最核心的五大自然元素—“雪山、湖泊、山谷、森林、村庄”以及生活方式融合到度假区体验中，呈现阿尔卑斯的“传统文化”、“现代生活”和“未来畅想”，以城市运营商的角度，重构旅游新生态，为未来的城市客群提供休闲度假与生活相融合的全新场景，一站尽享阿尔卑斯式生活，也为江苏太仓打造一个纯正冰雪度假生活新地标！

The resort takes “Alps” as the theme concept, integrates the core five natural elements – “snow mountain, lake, valley, forest, and village” and lifestyle into the resort experience, presents the “traditional culture”, “modern life” and “future imagination” of the Alps, and rebuilds the new tourism ecology from the perspective of urban operators. Provide a new scene for the future urban guests to combine leisure and life, enjoy the Alpine style in one stop, and also create a new landmark for the pure ice and snow holiday life in Taicang, Jiangsu!

▼雪场景观鸟瞰图，aerial view of landscape ©CINDYJIN

项目定位 Positioning

打造集观光旅游、文化体验、休闲度假于一体的综合性文旅目的地；打造全天候、全季节、全龄友好型的滑雪旅行主题度假打卡圣地；

To create a comprehensive cultural tourism destination integrating sightseeing, cultural experience and leisure vacation; To create all-weather, all-season, all-age friendly ski tourism theme holiday card-punching mecca;

▼建筑全貌鸟瞰，full view of building ©CINDYJIN

策划亮点 Highlights

1. 商业体验打破传统的时间限制，打造24小时全时段和春夏秋冬全季节商业生态范式。 Break the traditional time limit in business experience, and create a 24-hour full time and full season business ecological paradigm.

2. 迎合以家庭为单位的客群，满足多元化消费需求。 Cater to the family as a unit of customer groups to meet the diversified consumer needs.

靳朝晖设计从创意灵感、创意内容、创意实施三个方面着手策划，立足于阿尔卑斯国际度假区的品牌文化、消费群体的生活方式，并依托科技手段和文化创意去规划设计观光点、打卡点的布置，打造别具个性的主题旅游度假模式，丰富和提升消费者的体验感和参与感。

From the inspiration, content, and implementation of three aspects of planning, Cindy Jin Design is based on the Alps Resort brand culture, consumer lifestyle, and relying on scientific and technological means and cultural creativity to plan and design the layout of sightseeing points, card-punch points, to create a unique theme tourism mode, enrich and enhance consumers’ sense of experience and participation.

▼文旅小镇主题故事线，Theme story line ©CINDYJIN

托斯卡纳星芒 TUSCAN STARBURST

六芒星不只是简单的旅途驿站，它融合了设计师的巧妙构思以及精湛的雕刻技艺，星芒耀眼且神秘、华丽且聚集，显现极强的艺术感染力。

The Six-pointed Star is not just a simple journey station, it integrates the designer’s ingenious idea and exquisite carving skills. The star is dazzling and mysterious, gorgeous and gathered, showing a strong artistic appeal.

▼视频展示，Video display ©CINDYJIN

▼艺术品外观，Artwork Appearancea ©CINDYJIN

幻彩玻璃铺陈棱镜本体，在灯光下开启色彩斑斓的星光模式，随着星芒的光影变幻，万事万端逐渐消解，如期为观者带来片刻的出逃与欢愉。

The colorful glass is spread into the prism itself, and the starlight mode is opened under the light. With the changes of the light and shadow of the stars, everything gradually disappears, bringing the audience a moment of escape and joy as scheduled.

▼夜晚灯光效果，night lighting effects ©CINDYJIN

▼外观特写，Exterior close up ©CINDYJIN

阿尔卑斯时光境车站 ALPS TIME

进入阿尔卑斯时光境，遥遥入眼的是醒目的一抹红色；巧妙融入ALPS字母元素，展现品牌标志性特征的同时，兼顾整体视觉的创意平衡。

When you enter the Alps Time, you can see a bright red color in the distance. Skillfully integrate the alphabet elements of ALPS to show the iconic features of the brand while taking into account the creative balance of the overall vision.

▼视频展示，Video display ©CINDYJIN

▼夜晚灯光效果，night lighting effects ©CINDYJIN

▼艺术品外观，Artwork Appearance ©CINDYJIN

▼动图展示，Animation display ©CINDYJIN

回声装置作为设计的灵感点，取索道缆车之形，冲击观者的视觉，成为设计的另一亮点。

As the inspiration point of the design, the echo device takes the shape of the ropeway cable car, impacting the viewer’s vision and becoming another highlight of the design.

▼外观特写，Exterior close up ©CINDYJIN

▼艺术品外观，Artwork Appearance ©CINDYJIN

想保护你 WANT TO PROTECT YOU

端坐的熊雕塑作为守护冰川的勇士，呈现端坐形态，镜面金属材质增加了雕塑的质感。

As a warrior guarding the glacier, the seated bear sculpture presents a seated form, and the mirror metal material adds the texture of the sculpture.

▼视频展示，Video display ©CINDYJIN

▼艺术品外观，Artwork Appearance ©CINDYJIN

▼动图展示，Animation display ©CINDYJIN

设计通过镜面和灯光布局，将人的互动行为化为作品的一部分；夜幕下不同色彩灯光与镜面反射将影像扭曲、折射，赋予雕塑作品新生命。

Through the layout of mirrors and lights, the design makes human interaction a part of the work; Different colors of light and mirror reflection under the night will distort and refract the image, giving new life to the sculpture

▼外观特写，Exterior close up ©CINDYJIN

时空之门 FANTASY LOOP

时空之门的雾森隧道装置，是阿尔卑斯所带来的一份礼物。前卫的金属与星河涂鸦相映成趣，灯光融入、喷雾释出，动态演绎作品本身的艺术思想及外延的文化意象，感受阿尔卑斯山脉的凉意以及时空隧道般的幻境感。

The Fogsen tunnel device at the Fantasy Loop is a gift from the Alps. The avant-garde metal and the star graffiti set off each other, the light is integrated and the spray releases, the artistic ideas and extended cultural images of the work are dynamically interpreted, and the cool feeling from the Alps and the illusion of time and space tunnel will be felt.

阿尔卑斯雪世界车站 ALPS SNOW LIVE

室内滑雪场馆外的冰块书屋与冰川的守护勇士遥相呼应，形成了阿尔卑斯山下的有趣对话。

The ice book house outside the indoor ski hall echoes the guardian warrior of the glacier, forming an interesting dialogue under the Alps.

作为车站等候区，是隐秘与开放的完美结合，方便在碎片时间里享受精神食粮的滋养。玻璃的透明性契合冰雪概念，也使得空间从明确的限定中解放出来，进一步拉近陈设艺术与游人之间的思想交流。

As the waiting area of the station, it is the perfect combination of privacy and openness, convenient to enjoy the nourishment of the spirit in the fragments of time. The transparency of the glass conforms to the concept of snow and ice, and also liberates the space from clear restrictions, further narrowing the exchange of ideas between the display art and visitors.

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