当新娱乐模式碰撞到新潮流风格打开不一样的多元世界

When the new entertainment mode collides with the new trend style, Open a different pluralistic world.

项目地址/辽宁沈阳

Locationg/LiaoningShenyang

项目面积/375

Area/375

设计总监 / 李冬尽

Design Director/ AllenLEE

设计师 /刘海颖 李明森 石浩然

Designer / Liu Haiying, Shi Haoran

’剧本杀’一词起源于西方宴会实况角色扮演‘谋杀之谜’，是玩家到实景场馆，体验推理性质的项目，But这只是对这类商业模式的书面解释。现在的玩家早已赋予它不仅仅是一个游戏的定义，而是一个集知识属性、心理博弈属性、强社交属性于一体的‘新’娱乐项目。没有固定的经营模式，亦没有固化的场景设计模式，那么如何让这种‘新’商业撞击出火花，有自己的态度表达，就是这个项目留给设计师的课题。

The word ’script kill’ originated from the Western banquet live role play "murder mystery". It is a project in which players go to live venues to experience reasoning. But this is only a written explanation of this kind of business model. Now players have given it not only the definition of a game, but a "new" entertainment project integrating knowledge attributes, psychological game attributes and strong social attributes. There is neither a fixed business model nor a fixed scene design model, so how to make this "new" business spark and express their own attitude is the subject left to the designer of this project.

设计师们就开始头脑风暴，要与这种新商业业态平行且统一的态度，这种态度又能演变出一种自己的风格，设计师想到了电影《头号玩家》、《银翼杀手》、《攻壳机动队》再到去年火爆的《赛博朋克2077》，“赛博朋克风”已经从小众文化火出圈，一百个人眼中有一百种“赛博朋克”，因为赛博朋克它更像是一种精神或态度的表达：不必畏惧主流标签，敢于展示自己的审美、表达自己的主张。这不正是我们想要的态度，随之而来的问题就是如何将这种风格体现在设计空间中，真正实现设计对商业空间的溢价。

Designers began brainstorming to have a parallel and unified attitude with this new commercial format, which can evolve into their own style. Designers thought of the films number one player, blade runner, shell attack motor team, and last year’s popular cyberpunk 2077. "Cyberpunk style" has been out of the circle from minority culture. There are 100 kinds of "cyberpunk" in the eyes of 100 people, because cyberpunk is more like an expression of spirit or attitude: don’t be afraid of mainstream labels, dare to show your aesthetics and express your opinions. This is not the attitude we want. The following problem is how to embody this style in our design space and truly realize the premium of design to commercial space.

赛博朋克的世界，流光溢彩的电子霓虹灯和巨型立体广告无处不在。当年《银翼杀手》中的城市夜景震撼了无数人，以至于不少朋友将五彩斑斓的“霓虹灯”看作是赛博朋克的标配。那么赛博朋克只局限在视觉化吗？肯定不是的。设计亦不可用表象概念去诠释整个空间，需将核心元素提炼简化的运用于商业空间设计中，这是对设计师功底的考验。设计师从中提炼出霓虹灯、宇宙人、外星飞船船舱等元素。色调简化为橙蓝两色，将蓝色定为整体空间大基调，点缀对比橙色的霓虹，既满足了赛博朋克的视觉冲击感，又让空间能结合船舱造型的科技感。地面采用黑色水洗石，在科技中加入一丝丝真实感。

Cyberpunk’s world is full of colorful electronic neon lights and giant three-dimensional advertisements. The night view of the city in Blade Runner shocked countless people, so that many friends regarded the colorful "neon lights" as the standard of cyberpunk. So is cyberpunk limited to visualization? Definitely not. Design cannot use the concept of representation to interpret the whole space. It is necessary to refine and simplify the core elements and apply them to the commercial space design, which is a test of the designer’s skills. Designers extract neon lights, astronauts, alien spacecraft cabin and other elements. The hue is simplified into orange and blue, the blue is set as the main tone of the overall space, and the neon is dotted and compared with orange, which not only meets the visual impact of cyberpunk, but also allows the space to combine the sense of science and technology of cabin modeling. The ground adopts black washed stone to add a trace of realism to technology.

记得【大象看戏】在“赛博朋克系列”的第一篇文章就是，我们真正认识赛博朋克吗？把“赛博朋克”剖开来，能够看到什么中讲到：punk（朋克）本质便是“愤怒、宣泄、抗争和希望，对抗高科技所带来的社会问题，思考人类的价值，才是赛博朋克的精神内核。

赛博朋克风格逐渐融入空间设计中，也体现出人们对空间设计的理解日趋多元化，更具包容性。

Remember the first article in "cyberpunk series" of [elephant watching drama] is, do we really know cyberpunk? The essence of punk is "anger, catharsis, struggle and hope, confronting the social problems brought by high technology and thinking about the value of human beings".

Cyberpunk style is gradually integrated into space design, which also reflects that people’s understanding of space design is becoming more diversified and inclusive. New style hits new business - breaking multiple cyberpunk scripts.

【设计寄语】设计运用到商业上，不光是要做一个风格，也不是追求所谓树立某种标签，而是抓住业态的主旨，来辅助商业运营得到最大的商业收益。我们对每个我们所营造的商业空间，都会将这些放在第一位，做好前期的规划，将商业诉求融入设计中，这才是设计的意义。过去的总是经验和历练，请期待我们每一次的成长。

The application of design to business is not only to make a style, nor to pursue the so-called establishment of a certain label, but to grasp the theme of business format to assist commercial operation and obtain the maximum commercial income. For each commercial space we create, we will put these in the first place, make early planning, and integrate business demands into the design, which is the significance of design. The past is always experience and experience. Please look forward to our growth every time.

END

創新設計公司“大展盡境”，由孫志剛先生與新銳設計師李冬盡先生攜手創立于2018年，以提供室內硬軟裝壹體化設計服務爲目的的高端設計品牌，涵蓋地産、酒店、洗浴SPA、高端私宅、辦公、餐飲、新商業等設計業態。

設計師團隊擁有資深背景、前衛眼界，對設計有著共同的熱愛，探索多元新領域，不斷挑戰純商業空間的核心訴求，實踐空間創作的美學價值，成就高淨值品牌商業理想。

The innovative design company "HEARTILY DESIGN", founded in 2018 by Mr. Zhigang Sun and the cutting-edge designer Mr. Allen Lee, is a high-end design brand for the integrated design of indoor hard and soft decoration, covering the design industries such as real estate, hotel, Bath Spa, luxury house, office, catering and commerce.

The designer team has a senior background and avant-garde vision, has a common love for design, explores new fields in multiple fields, constantly challenges the core demands of pure commercial space, practices the aesthetic value of space creation, and achieves the business ideal of high net worth brand.

李冬盡

ALLEN LEE

盡境設計 創始人/設計總監

大展·盡境空間設計有限公司 聯合創始人/設計總監（董事）澳大利亞ZUDI DESIGN中國區主理人/設計總監

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