Cosmote mobile store

设计方：KVB Design

位置：希腊

分类：商业展示类装修

内容：实景照片

图片来源：KVB Design

图片：8张

COSMOTE是希腊移动运营商的领军品牌,在东南欧有着广泛的使用群体,在希腊、阿尔巴尼亚、保加利亚和罗马尼亚这四个国家有着2100万用户和4500万潜在用户。设立在英国牛津泰晤士河畔亨利镇的KVB Design着手重新设计了Cosmote现有的品牌概念。

为了向前发展,KVB Design作了总结。原本的店面环境使人们完全沉浸在绿色之中。在这个绿色的环境中,店里的产品好像是被包裹在零售柜台里面一样,通过减少绿色,产品获得了解放并成为了焦点。

供人游览是商店最基本的功能,写有各个部门名称的标题栏使顾客有了更好的游览体验。更加干净清爽的环境使得商店内部可以更少的使用绿色,一小点绿色的痕迹可以使人们的眼睛不至于太过无聊。

墙面展示柜设计的像是画框,使人们更加容易把眼睛聚焦在产品上。这些“边框”安装在眼睛到腰部之间的高度以便环绕和容纳产品。

概念柜台适合各种大小的零售脚本,KVB Design仔细探讨了“为什么顾客在旗舰店里面购物会感觉跟在小商店不同”的问题。而KVB Design的设计从哲学着手使得这种情况不会再出现。服务柜台前面的镜子使得零售空间有所延伸,而后面的大块图形则创造了充实的体积感。

译者： 边江

COSMOTE is the leading mobile operator in Greece with the widest presence in SE Europe, with 21.6 million customers in an extended market of 45 million people in four countries: Greece, Albania, Bulgaria and Romania. KVB Design, based in Henley-on-Thames, Oxfordshire, UK were approached to redesign Cosmote’s existing store concept.

To move forward KVB Design looked back. The store environment gave a feeling of one being fully immersed in green. Within this green environment product within the store appeared to be ‘held within’ or inside, the retail fixtures. By reducing this green the product is free and the focus.

Navigation around the store was considered as a most essential tool, with the naming of the departments, the ‘headlines’ assisting in creating the perfect customer journey. A more clean and fresh environment gives the ability to play with far less green colour within the interior of the store, only small traces of green within the interior acting so as to ‘bounce the eye around the interior space’.

The wall fixtures designed to be rather like a picture frame, made so as to focus the eye onto the product. The ‘frame’ positioned at eye to waist height with the whole of the shop fixture package sculptured within this frame so as to surround and contain the product.

The concept able to fit all sizes of retail footprint, the question that KVB Design asked – why should the consumer, when shopping in a flagship store, feel any different from when shopping in a small store environment? KVB Design based their design on the philosophy that they should not. Service desks with mirror fronts, used as focus points offering an extension to the retail space, placed behind the service desks, large format graphics positioned so as to create a volume appeal.

雅典的Cosmote移动卖场室内局部图

雅典的Cosmote移动卖场室内细节图

雅典的Cosmote移动卖场