“Archivio Dondup” is the Ground Zero of the brand’s new architectural image that will be implemented in all the boutiques worldwide. It is not only meant to be a store, but a second Dondup home, a place where you find the magic of the brand’s history and, like all Corporate Identities, it is a translation into architecture of the Maison Philosophy. The request was to define a flexible space where not only could it be used as a showroom, but to stage fashion shows and events as well - in a welcoming, and cozy ambiance yet rock’n’roll and chic all at once. The light and the architecture are born as always in the same instant, integrating completely in every detail from the outside to the inside in a crescendo.