Cheese steals the show in this new project by Barcelona-based Cobalto Studio. Affectionately named Formaje, this artisanal cheese brand founded by Clara Díez and Adrián Pellejo has opened its first shop located in Chamberí, a neighbourhood in the centre of Madrid.

A temple to cheese, the name comes from a disused Spanish word referring to the mould that was formerly used to shape the popular product. Both referential and reverential, the concept was inspired by the idea of ‘giving shape’ as Cobalto Studio looked to wrap the space in a minimalist envelope that complemented and elevated the cult antipasto.

Conceived as a massive refrigerated pantry, the volume is split into two zones with the ground level acting as an exhibition area and a lower space that works as a cheese tasting area and cellar. A weighty and monolithic granite counter takes centre stage in the reception area, as mountains of cheese in various textures sit atop — mirroring its rough exterior. A nod to the authentic architecture of Madrid, the materiality draws parallels with the rich history of the Chamberí neighbourhood.

Natural raw materials, such as granite and wood act as a serene backdrop as cheese becomes the material of note within the interior. Sandy coloured walls are lined with high wooden shelves as a myriad of beige cheese wheels are stacked long and wide — echoing the creamy tones of the enveloping space.

Highlighting the characteristics of the star product, this simple yet refined design works to create a warm and timeless atmosphere. Artisanal in both products and space the interior acts as a holistic extension of the values of the brand.

Cobalto Studio is a diverse practice focusing on a little bit of everything from art direction, creative direction and set design to event concept design, interior design and even prop styling. With such a varied portfolio, the studio has a keen eye for aesthetics and a strong focus on concepts.

[Images courtesy of Cobalto Studio. Photography by Pablo Zamora.]