Mexico Massimo Dutti flagship store

设计方：SordoMadalenoArquitectos

位置：墨西哥

分类：商业建筑

内容：实景照片

图片：36张

摄影师：Jaime Navarro

这是由SordoMadalenoArquitectos设计的Massimo Dutti旗舰店，位于墨西哥城最著名的街道之一——Presidente Masaryk大道。该项目是知名品牌的总部，也是该城市的“黄金地带“，最近进行了一次改造，以改善其城市品质。这次改造项目旨在在这个特殊的背景下创建一个审美上的参考点，该项目的尺度与设计尊重并很好地融入到墨西哥城邻里中。建筑立面的设计与周边区域历史建筑的高度和肌理相协调。正交的金属结构创建了矩形模块的韵律感，同时建筑立面肌理的设计是对墨西哥城传统的铁艺栏杆的一种重新诠释。该幕墙形成了一系列矩形网格，并在网格中形成随意重复的形态。

译者：筑龙网艾比

From the architect. The new agship store for Massimo Dutti is located on Presidente Masaryk Avenue, one of the most prestigious streets in Mexico City. Home to leading brands, it is considered the city’s “golden mile” and has recently undergone a makeover to improve its urban qualities.With the goal of turning the building into a veritable work of architecture that serves as an aesthetic reference point within this exceptional context, the scale and design of the project re ects a desire to integrate it into the Polanco neighborhood.The building façade is designed to match the formal landscape of heights and voids found in the zone’s historical architecture. The rhythm of rectangular modules is formed by an orthogonal metal structure, while the texture of the façade is a screen inspired by a reinterpretation of the traditional wrought iron railings of Polanco. The screen generates a series of rectangular niches that are randomly repeated within the orthogonal mesh.

This is a lively and exible architecture, thanks to the strong connection between interior and exterior. Each of these niches becomes a window, showcase or closed element, depending on the internal use. This system is only interrupted by the sheet of glass that frames the principal entrance, with a great triple-height vertical window.The screen was manufactured using molds, and employs berglass in its construction. It represents a superb collaboration between traditional local skills and sophisticated technology.

While the rst impression of clients is of the building’s urban presence, upon entering users experience new sensations in the imposing double-height lobby space. Inside, the store is conceived as an urban and contemporary space with a minimalist style. With simple lines and purity of materials, a versatile and timeless space is created that does not interfere with the demands of fashion and ensures the product holds all the attention.The vertical circulation nucleus was conceived as a sculptural element that welcomes clients as the visual backdrop upon entering the store.The furnishing is simple, with geometric forms in wood and steel detailing. Following the same scheme, the brand’s classic pieces were reinterpreted and simplied to be incorporated into this minimalist space. A number of original pieces were designed for the store, including the hanging showcases, exhibition tables, and payment area.

The rooftop terrace was designed to complement the experience of the store for clients and their partners, where they can relax and enjoy a coffee or refreshment. It will provide a versatile space with kitchen and washroom services that offers superb views over the skyline of Polanco, and will also serve to host brand events.The selection of materials was focused on the classical but innovative essence of the brand to create a neutral setting. Pale stone employing different treatments was used, together with accents in wood and metal.The combination of these architectural elements together with the use of a sober palette for the interior were the tools to achieve the elegance required by the site, and which the brand represents.

墨西哥Massimo Dutti旗舰店外部实景图

墨西哥Massimo Dutti旗舰店外部局部实景图

墨西哥Massimo Dutti旗舰店外部夜景实景图

墨西哥Massimo Dutti旗舰店内部实景图

墨西哥Massimo Dutti旗舰店立面图

墨西哥Massimo Dutti旗舰店平面图

墨西哥Massimo Dutti旗舰店剖面图