The Croatian bio&bio shop
设计方：Brandoctor & Bruketa&Zinic OM & Brigada
分类：公共空间类装修
内容：实景照片
图片来源：Domagoj Blazevic
图片：15张
bio&bio是一家克罗地亚生态环保产品商店品牌。bio&bio的品牌再造由Brandoctor品牌顾问公司,OM广告公司的Bruketa&Zinic和Brigada空间设计机构合作完成。在产品定位和沟通策略上由Brandoctor机构负责,相比较的优势是,bio&bio的销售人员通过他们的知识,友好以及自身实例来鼓励消费者获得积极的有机变革。这就是为什么每个人都有一个他们自己的故事了。
销售点的品牌重塑工作由Brigada机构完成,他们着眼于增加商店的效率,通过一种新的空间一致和空间协调。重点集中在三个关键区域-化妆品和保健品,蔬菜市场,面包房。主要想法是为各种商店里面的要素提供自然的触感,结合了不完全的自然材料和最少的最终加工,更好的产品就像信息和咨询点一样实实在在。
译者： 边江
bio&bio is a Croatian eco-products chain store brand. bio&bio rebranding was done in cooperation by Brandoctor brand consultants, Bruketa&Zinic OM advertising agency and Brigada spatial design agency. In positioning and communication strategy set up by the Brandoctor agency, the main comparative advantage brought forward was the bio&bio sales personnel who use their knowledge, kindness and their own example to encourage a positive organic change with their customers. This is why Everyone has a story of their own offers an insight from which bio&bio communication is created.
Research and analysis made by the Brandoctor agency showed that people were insufficiently informed on how tasty, healthy and easy to prepare organic food is, which is why the general public should be made familiar with its story. This part was the job of Bruketa&Zinic OM advertising agency offering creative solutions through communication channels, starring bio&bio sales personnel and their favourite organic products.
The implementation of rebranding at sales points was done by Brigada agency, whose aim was to increase shop efficiency by way of a new spatial identity and spatial organization. Attention was called to three key zones – cosmetics with food supplements, vegetable market and bakery. The main idea was to add a touch of the natural feel to all shop elements, together with all the imperfections of natural materials and minimal final processing, better product availability as well as info and counselling points.
克罗地亚的bio&bio商店外观图
克罗地亚的bio&bio商店室内局部图
克罗地亚的bio&bio商店
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