英伦风情家居体验店——诺威奇 White 公司

Britain Norwich White company

位置：英国

分类：商业展示类装修

内容：实景照片

室内设计：Dalziel and Pow

图片：9张

概念的核心原则和设计特点包含：家的感觉---顾客在商店的两层楼中开发出一系列的“房间”，建筑风格和对比的楼层面漆形成了天然的界限。家具增强了家庭环境氛围。

感觉上的体验—天然的木材和白色涂料粉刷的木材，石灰岩，锻铁和擦亮的白灰石膏色调调色板，提供了一种柔软触觉的背景。黑色广告版面设计增加了定义。材料的真实感---从门厅内的一个薄层砂岩地板到温暖的木材地板和白色水平的板条墙，每个房间的特色都是富有特色的材料。

精心设计的空间---宏观规模上采用细木工业技术；定制品质和工艺的自信展示。一个迷人的数字解决方案--使用小规模的规划，照明布告被直接应用到产品上，包括茶壶和枕头，在一个家庭的店铺环境下传达出技术的线索。在服装部门，通过受自然启发的移动意象赋予了实物尺寸设计的帆布以生命，同时互动的设计特点为孩子们提供娱乐活动。全新的照明方法--每个房间的照明都是单独控制的，允许商店每个区域有可调节的气氛回应的灯光照明等级。

译者： 蝈蝈

The concept’s core principles and design features comprise of: A Sense of Home – Customers discover a series of ‘rooms’ over the store’s two floors, with the architecture and contrasting floor finishes shaping natural thresholds. Found furniture enhances the domestic ambience. An Aspirational Lifestyle – Cross-merchandised products are presented in lifestyle collections for a more intuitive, inspiring way of shopping.

A Sensory Experience – The tonal palette of natural and whitewashed timbers, limestone, wrought iron and polished plaster in whites and greys provides a soft, tactile backdrop. Black keylines add definition. Truth to Materials – From a flagstone floor in the hallway to warm timber flooring and white horizontal planked walls in the apothecary-styled Fragrance zone, each ‘room’ features distinctive materials.

A Crafted Space – Joinery techniques are used on a grand scale; a confident display of bespoke quality and craftsmanship. An Engaging Digital Solution – Using small-scale projection, illuminated messages are applied directly to products including teapots and pillows, expressing a hint of technology in a homely store environment. In the clothing department, a life-size projected canvas is brought to life with nature-inspired moving imagery, while interactive projected characters keep children entertained.

A New Approach to Lighting – The lighting in each ‘room’ is individually controlled, allowing the store to have an adjustable mood-responsive light level for each area. Overall the store creates a mood of timeless, accessible luxury, becoming an antidote to fast fashion and a refuge from the bustling street. Curated, considered, true to the brand and its values, this is experiential retail at its best.

英国诺威奇White公司外部实景图

英国诺威奇White公司室内局部实景图

英国诺威奇White公司室内细节实景图

英国诺威奇White公司室内实景图