"They’ve captured the spirit of the place with the detailing and pushed the practice of what it means to recycle materials. . . This really works to turn students thinking around in a way. The reuse of materials and the industrial feel is beautiful" – 2014 Awards Jury

"细节设计将场地特质彰显无余，推进回收材料的有效再利用也是该项目设计的一大亮点……这在一定程度上着实促使环境学者们转换研究思路。材料回收再利用与场地故有的工业感为这处景观折射出一份沧桑美。”—2014ASLA专业奖评语

Urban Outfitters Headquarters at the Philadelphia Navy Yard by D.I.R.T. Studio

，更多请至：

Client: URBN, Inc.

VIA:ASLA

项目设计以对费城海军船厂旧址悠久历史脉络的充分尊重作为出发点，为美国服装零售企业URBN总部园区进行景观重塑，营造出这处充满创意的全新企业园区。景观设计师们通过相应艺术化设计手法，对过往浓重的工业生产痕迹及项目场地上的废弃材料进行重新塑造与整合应用，集活力景观与生态性能于一体，呈现理想企业园区。该园区地处通往德拉瓦河的市政中轴道上，因而虽是企业私有园区，也为费城市民提供了又一处环境怡人的公共活动空间，同时，该项目也是工业设施重建的一个时尚典范。

Respect for rich histories of the Navy Yard guides the design of a refashioned campus of creativity for retailer Urban Outfitters (URBN). Obsessively reworking traces of past productivity rebrands salvaged materials with an artistic vengeance, generating revitalizes community and ecological performance. On the civic axis to the Delaware River, URBN’s private venture becomes an extension of the public realm of Philadelphia and a well-dressed poster child for industrial redevelopment.

▲ 良好的公共性。新的中心就在原有铁轨的位置上建立，两侧的树木保留雨水，减少暴雨冲刷。

COMMON GOOD

A sweeping rail line frames a new center for creative exchange. Hedgerows of native tree species (now two stories tall) screen the west sides of football field-long buildings, absorb and filter water no longer headed for the river.

Photo Credit: D.I.R.T. Studio

历史背景与地理位置

旧址新貌

美国服装零售企业URBN总部园区占地9英亩（约3.6公顷），是原美国海军船厂旧址历史核心区的一部分，19世纪这处船厂旧址曾是费城的联盟岛屿。URBN是由四个服装品牌企业联合组成的大型综合性服装零售集团，四家企业冒险放弃了原先费城市中心的繁华地理位置，联合共同迁址至此，对通往德拉瓦河的布罗德街市政中轴道上500英尺（约0.15公里）干船坞区周边砖石结构建筑进行改造性再利用，以寻求潜在机遇，建立一个全新的大规模企业园区。船厂旧址上遗留下无数海军人员的建设痕迹，这为创建一处前卫且具独创性的活力景观空间奠定

了良好的基础。

项目场地及建设规模

船厂旧址工业优势

尽管美国海军早在1966年便迁离这座岛屿，但他们在这里遗留下的工业生产架构至今完好无损。除部分曾受沥青铺装处理外，项目场地上总长合计达1英里（约1.6公里）的旧时铁路轨道及起重机轨道为纵贯南北的一系列古老石质建筑提供了纵横交错的多样化道路系统。从道路结构、地面系统及植栽布局三方面入手，项目设计对旧时工业生产化固有格局进行了彻底的整合与改造。全新及修复性景观元素的注入，使得周边系列建筑、毗邻停泊的巨型战舰与时而盘旋于项目场地上空的大型喷气式客机都增强了视觉观赏性。在URBN服装设计图样的启发下，景观设计师对项目场地中的植栽进行了独特的布局处理，塑造出强劲而清晰的景观框架，为企业园区构建出全新的生产环境，并将企业园区自然融入到固有的船厂历史脉络及场地特性中去。

项目规划及多方协作

URBN产业驻地

在过去的十年间，URBN的员工人数呈双倍增长，因而企业园区规模的扩增及园区场地的合理规划显得至关重要。由于URBN创始人兼董事长本人对景观设计也有着浓厚的兴趣，因此，项目设计团队与他进行了密切而频繁的创造性协作和沟通，他经常性地为设计团队提供启发性设计思维，甚至于亲自进行即兴设计创作，从而为项目设计不断注入别样有趣的设计元素。当然，URBN的其他时装设计师们也都积极为项目设计出谋献策，极大地充实了整个设计过程。此外，通过与建筑师和工程师的频繁互动及合作，也充分激发了景观设计师们的设计灵感，进而发掘出项目场地地表及地下固有结构的独特美感，对已有场地形式和回收材料进行有效重组，在保持历史脉络的前提下对整个场地施行景观重塑。相较于过往，如今的企业园区拥有大量环境怡人的活动集会空间和员工日常活动场所。各服装设计小组可以在园中集会讨论设计思路，寻求设计灵感；形式多样的景观元素也为服装设计师们带来了许多奇思妙想，同时，户外滨水休憩平台也为工作之余观赏毗邻河景提供了理想场所。大型嵌入式543咖啡馆建筑为人们在1号干船坞区周边享用午餐营造出惬意的滨水用餐空间，人们可以在这里边用餐边想象着新泽西号战列舰的巨大规模。

材料应用及相应安装

实验性回收再利用

在对该项目进行施工材料选择时，各方经反复商讨，最终制定出以“材料循环利用”为主旨的相关选材策略，选用项目场地上原有或经拆除的缝饰沥青、旧式混凝土、回收砖材、锈式金属、粗质地面铺装材料以及充足的拆卸剩余材料对这处高度工业化的景观区进行修复。不同于寻常标准式拆卸工程中简单的拆除和拖运，该项目中制定了完备的废物再利用策略，大多数情况下被认为是废弃物的材料，在该项目中都得以充分的回收利用。项目过程中，几乎不太需要购入全新的施工用材。许多全尺寸的实体拆卸废料挑战着贯常的施工行为，却也是废弃物再利用发展策略的关键所在，充分证明了该项目在有力推行着成本效率。对原有场地材料的充分再利用使URBN的员工们都对全新的企业园区景观空间有一种亲切感，总能联想起往日的点滴，却又能感知时尚景观气息的存在。

生态设计与场地性能

内在蕴藏能源

URBN企业园区的最终设计呈现远远超越了客户对于材料再利用的审美期望值，并为项目场地生态性能的发挥创建更为广阔的施展空间。通过对原先船厂场地内大量混凝土和沥青废弃材料的有效再利用，成功避免了近10

▲改建前现场。

SITE FORENSICS

Ghosts of railroad tracks trace former lines of production. Carefully investigating surfaces contributed depth to the industrial palette for refashioning the Urban Outfitters (URBN) campus. This design decision was easy; a path simply revealed itself.

Photo Credit: D.I.R.T. Studio

▲重新利用。以前的材料被用于新的路面铺装上。

RE-BRANDED

Tons of busted chunks of salvaged material became primary ingredients for a paving puzzle, lovingly re-placed to form a porous surface nicknamed “Barney Rubble.” The landscape contractor saved trips to the landfill and the client collected on the resourcefulness.

Photo Credit: D.I.R.T. Studio

▲红粉佳人。在海军工厂改建中添加了备具女性魅力的樱树。先花后叶，繁花烂漫。

PRETTY IN PINK

Cherry blossoms add a feminine touch to the tough textures of the Navy Yard. One designer exclaimed that she’s at least 25% happier when the grove is flowering at full steam.

Photo Credit: D.I.R.T. Studio

▲开业当天，大量费城居民也参与其中，场地潜力被发掘形成了新的聚集场所。

A NEW FLEET

Opening day at Dry Dock No. 1 launches the Navy Yard’s public core where the 1800 strong URBN crew welcomes Philly residents. The site design simply unearths evidence of former production, made legible to form a new gathering place.

Photo Credit: JJ Tiziou

▲ 原来的铁路路段被改建成为惬意的花园，过往的痕迹清晰可见。一人高的草丛在一旁挥舞。

AMBER WAVES

A break from the enormity of the Yard, the Delaware, huge ships nearby and jumbo jets overhead comes with being surrounded by tall, waving grasses. Curving rail lines serve as everyday runways to a cup of coffee.

Photo Credit: JJ Tiziou

被保留的铁轨，原来的X交叉形式在新环境中散发出新魅力。

X’ MARKS THE SPOT

No design, capital ‘D’ necessary. Simply looking for what was beneath the surface was central to the design process. Ordinary materials become extra-ordinary when rediscovered. Utilitarian forms of the past do all the work.

Photo Credit: JJ Tiziou

咖啡露台边缘的刚才来自于回收旧铁轨。树池也是钢制，里面种上枫树，铺上回收的红砖瓦砾。

UP ON DECK

Standard issue concrete and recycled steel command the terrace outside the public 543 Café. The Yard’s rusty rails are joined by nautical dock edges and thick stock frames full of red brick rubble and red maples.

Photo Credit: JJ Tiziou

铁轨变成道路，中间的孔隙用回收的锈蚀钢板围成植物种植槽，里面的植物蓬勃生长。景观富有层次。

SPRING HAS SPRUNG

T-shirts and bikes turn out to coast through the criss-cross of sprouting native grasses at Flagship Field. Inspired by ship hulls, reclaimed steel walls project arabesques of rail lines up into a three-dimensional cruising ground.

Photo Credit: D.I.R.T. Studio

▲ 冬季。故意没有收拾的杂草在花园中生长。

TOUGH WINTER

Strict orders for tending the No. 543 garden doesn’t allow any neat freaks to tidy up disobedient grasses. Thorny black locusts and striped soldier bollards stand guard.

Photo Credit: D.I.R.T. Studio

▲ 夏季。树木与多年生草本植物共同营造出一派野地景象。

GROWING WILD

Amidst the vast scale of the Navy Yard, aspiring fashion designers become immersed in fine grain of wild and wooly textures. Rough and ready black locusts along with tough native perennials create an industrial strength plant palette.

Photo Credit: D.I.R.T. Studio

▲543号露台水面上，用再生塑料制作的浮岛上生长着茂密的植物。

U.S.S. URBN

Overboard from No. 543 terrace, a new ecological vessel styled as an overgrown URBN logo is launched on the Delaware. With native maritime species implanted into a recycled plastic matt, the floating islands perform like a turbo-charged wetland.

Photo Credit: D.I.R.T. Studio

▲路过的飞机从空中看场地

CLEARED FOR LANDING

In the flight path of the airport, URBN’s campus greets visitors even before they’ve landed. Seen aloft, the industrial-strength landscape is taking form inspired by productive traces of generations who continue to work at the Navy Yard.

Photo Credit: D.I.R.T. Studio

▲搬到这里后员工流失率减少11%，请假人数也减少，人们感觉更轻松更快乐，社区和公司的归属感被建立培养。

GOOD DESIGN

“Since moving to the Yard, employee turnover has dropped to 11 percent and fewer sick days are being used. People feel more relaxed and happier. They feel more linked to the community and the culture of the company…

Photo Credit: JJ Tiziou

▲设计最终让人们愿意到这里来上班。URBN的CEO认为没有比这更好的事情了。

IS GOOD BUSINESS

…The campus has improved creative collaboration, which ultimately impacts our bottom line. It’s obviously successful – people want to come to work. What better thing could you have?”Richard Hayne, Founder, Chairman + CEO HQ Magazine, September 2012

Photo Credit: JJ Tiziou

▲总平Site Plan

Photo Credit: D.I.R.T. Studio

History + LocationAnother Generation

The Urban Outfitters Headquarters reclaims nine acres of the Historic Core at the decommissioned U.S. Naval Shipyard on what was, in the 19th century, League Island in Philadelphia. Adventuring out of their disparate locations downtown, the four corporate brands that make up URBN seized the opportunity to establish a new corporate campus through the adaptive reuse of huge masonry buildings centered around a 500 foot-long dry dock where the civic axis of Broad Street meets the Delaware River. The working traces of thousands of Navy men and women laid the groundwork to construct a new, dynamic landscape for the next generation of ingenuity.

Site + ScaleIndustrial Strength

Though the Navy sailed away from the island in 1996, they left the industrial bones of the site intact. Partially buried in a sea of asphalt, over a mile of old rail lines and craneways provide an arabesque counter to the massive north-south grain of monolithic structures. The utilitarian pattern of historic industrial processes generated the design for sweeping paths, textured ground and dense plantings. New and revived landscape inscriptions amplify the sublime scale of the massive buildings, giant battleships anchored nearby, and jumbo jets zooming overhead. The strong landscape framework rendered with rich patinas, inspired by URBN design sensibility, orchestrates new productive flows and unifies the campus, rooting it in the site-specificity and history of the Yard.

Program + CollaborationURBN Habitat

The company’s workforce has tripled over the past decade, making an incremental and facile site plan for the campus crucial. Because of his interest in the landscape, working directly with the Founder and Chairman of URBN was inventive and intense. The client inspired experimentation and even improvisation on a site where interesting stuff was continuously unearthed. Of course, the fashion designers had something to say about it too, which greatly enriched the design process. Iterative interaction with the architects and engineers fueled the designers to find beauty in the existing structures above and below ground, recombine found forms and recycled materials, respect history by reframing it anew. Now there are enormous spaces for events and more intimate places of the everyday. Studios teem with creativity; gardens bring on brainstorms and terraces invite staring out across the river. Big ole Building No. 543 welcomes the public for lunch around Dry Dock No.1, where one can imagine how big the USS New Jersey was.

Materials + InstallationExperimental Reuse

When it came to selecting materials for the URBN headquarters, site forensics unearthed the ‘life cycle’ palette: appliquéd asphalt, age-old concrete, tired brick, rusted metal, peeling surfaces of text and enough residue to reconstruct this industrial-strength landscape. Rather than the usual ‘hog and haul’ of a typical demolition plan, a salvaging strategy was deployed, harvesting what most would consider undesirable detritus. No imported materials were necessary, nor desired. Numerous full-scale mock-ups challenged construction-as-usual habits and became critical in developing tactics for reuse that proved to be cost effective. The make-over of on-site materials has URBN-ites feeling as if their new campus has actually always been there.

Ecology + PerformanceEmbodied Energy

The URBN campus expands the client’s aesthetic pursuit of material reinvention to establish a broader capacity for ecological performance. With the Yard’s expanses of concrete and asphalt reused on-site, nearly a thousand cubic yards of waste didn’t make it to a landfill and site perviousness was increased by about eight hundred percent. This new URBN sponge structures a network of bioswales that diminish runoff to the river, filtering water to support hedgerows that shade west facing window walls. In re- working the ground as biologically and culturally fertile, embodied energy goes beyond sustainability metrics to value human agency left by generations of workers at the Navy Yard.

Private Venture + Public Good

Legacy Landscape

As a catalytic model for the Philadelphia Industrial Development Corporation’s redevelopment of the 1200-acre former League Island, URBN set a high benchmark for not only the adaptive reuse of historic buildings, but also for the reinterpretation of a cultural landscape, one that distinguishes itself from the conventional Master Plan’s suburban streetscape and corporate front lawns. The innovative client was willing to challenge the norms and listen to his headstrong landscape designer