Naringi is a cafeteria chain in Moldova, Chișinău. 

The concept of this cafeteria chain has been inspired by the tangerine, a noble oriental fruit whose colour and preciousness reminds of those ones of gold. In fact the name naringi means tangerine.

Burgundy has been chosen as the brand’s institutional colour, as it suggests a sense of posh yet sober elegance.

We have by now developed three stores, common elements trace a thread between the coffee shops, leading them back to each other as belonging to the same mother idea and the same chain. We have studied and defined different environments inside the cafè: the entrance with high shelves and stools for a quick break, the main coffehouse area with tables, chairs and a big sofa for a long break, the lounge area with armachairs and bookcase for a relaxing moment.

The use of the materials and the colors gives the cafe a welcoming atmosphere with a refined character. Modern and classic combined together to create an elegant cafeteria, inspired by the Italian touch.