在西湖畔的南山路上，INGROUP团队设计了全国首家极氪中心。根据极氪作为新能源赛道高端品牌的诉求，我们策划和建立了极氪中心整体空间的风格：延续领克的高调性，但更注重个性化和潮流化的表达。

On Nanshan Road by the West Lake in Hangzhou, INGROUP team designed the first ZEEKR Center in China. According to ZEEKR’s high-end gene in the field of the new energy, we established the style of the overall space for ZEEKR Center by preserving the high-profile nature of Lynk & Co, while paying more attention to individualized expressions.

整体建筑及空间运用了船屋的造型语言，配合西湖的区位和文化因素，打造一个保留传统建筑却别有洞天的未来科技空间。

We take the shape of houseboat as the concept for the overall space and cooperates with the geographical and cultural factors of the West Lake to create a futuristic and technological space that preserves the original traditional building in a unique way.

和传统购车门店相比，杭州极氪中心不仅是产品的体验中心，更是潮流中心、共同创业中心，是了解品牌、体验产品的场所，还能够利用内部的共享空间做分享原创作品的展览空间。

Compared with traditional car shopping stores, Hangzhou ZEEKR Center is not only a retail  store but also a multifunctional area where we can not only learn everything about the brand itself, but also share original works.

杭州极氪中心主要分为ZEEKR HALL产品展示区和ZEEKR PUB用户体验区。

Hangzhou ZEEKR Center is mainly divided into ZEEKR HALL and ZEEKR PUB.

其中，ZEEKR HALL产品展示区主要为极氪产品及品牌周边精品展示，在这里你会了解关于极氪的文化以及它的一切。

Among them, ZEEKR HALL is mainly for the display of the products and the derivatives. Visitors will learn about the culture and unique technology of ZEEKR.

ZEEKR PUB用户体验区则涵盖了ZEEKR Camp极氪营地、ZEEKR Lounge极氪逸舍和Hiding Zone自在空间三大体验版块。在这里，我们可以点一杯茶憩，遥望远方的西湖，如梦江南，静享小憩时的安宁与舒适。

ZEEKR PUB covers 3 sections: ZEEKR Camp, ZEEKR Lounge, and Hiding Zone. Visitors can order a cup of tea or coffee here, look at the West Lake in the distance, enjoy the tranquility and comfort in privacy.

每一座城市的极氪中心，都是品牌客户举办和参加社群活动的营地，是品牌为用户打造的专属空间，在这里感受家的温暖和享受出行生活的潮流和美好。

The ZEEKR Center in every city is a camp for its customers to participate in community activities. It is an exclusive space outside home, where customers can feel the warmth of home and enjoy the trend and beauty of travel life.