Canada’s leading book retailer approached Dalziel & Pow to create a concept for a key new opening in Toronto. This 16,000 sqft experience honours its Canadian roots and the community that makes each Indigo location a self-declared “happy place” for customers.
The concept is a book-lovers paradise in the heart of downtown Toronto where in addition to a range of 40,000 books curated for the location, shoppers can experience a paper & stationery shop, home fragrance counter and music corner, equipped with a juke-box, for a playful nod to the nostalgic. The entire space is surrounded by an abundance of curated books alongside a dedicated manga & graphic novel zone with space for customers to dwell. The IndigoKids department includes a central hub, surrounded by books and toys for creativity, play and story-times. Indigo additionally partnered with Propeller Coffee Co. to offer a truck serving up pastries and coffee beverages while you shop.
The interior is lined with full-height library shelving, covering all categories with an expansive range of 40,000 books. If the perimeter is dominated by a consistent presentation of the book range, the centre-floor is a flowing journey through various stand-out features. Individual offers are treated almost like ‘pop-up’ shops within the store, each having their own space created by open structures you can walk through or dwell within.
PHOTOGRAPHY CREDITS – BDP | Nick Caville：
Design – Dalziel & Pow
Images © BDP / Nick Caville
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