TOSHIBA 东芝空调展厅 | 绿色科技与现代生活的完美融合_家装空间_设计案例作品

发布时间：2022-05-31 18:26:39 {{ caseViews }} {{ caseCollects }}

设计亮点

环形动线设计，洽谈区体块穿插，呈现清晰明朗的秩序感。

TOSHIBABYSHANGZUO · DESIGN

项目为 TOSHIBA· 东芝空调」2.0品牌店面升级，集中展示了东芝品牌的空调、暖气、冰箱，新风等设备系统和产品，是一家产品全面的综合展示售卖店。结合品牌颜色和产品的基础上，希望将颜色的对立，体块的结合，以对冲碰撞、和相互交结的形式显现出来。以极简的设计去塑造空间，探索人与空间温度的更多可能性。

The project is the upgrading of Toshiba air conditioner 2.0 brand store, which focuses on the air conditioning, heating, refrigerator, fresh air and other equipment systems and products of Toshiba brand. It is a comprehensive display and sales store of products. Based on the combination of brand colors and products, we hope to show the opposition of colors and the combination of blocks in the form of hedging, collision and mutual intersection. Shape space with minimalist design and explore more possibilities of human and space temperature.

轴测图解

axonometric

平面图

|plan

设计概念

design concept

不设限的空间表达

Transformative Space for KM

空间设计理念超越传统产品销售理念，让现代技术能更好的为人服务。把自然的绿色、木，石融入现代生活的空间中。以材料的对比感碰撞出其对生活的品质追求。

通过环形动线的方式让客人在无意间参观完室内的每个角落并与各个展面陈列的商品产生互动。以" 观、游 "动线为线索，让店面呈现静态到动态，理性到感性，流动且充满诗意的空间，调动着访客情绪。

销售的不仅仅是产品，更是优化的内容，关乎体验、好奇和自由。

Space design concept goes beyond the traditional product sales concept, so that modern technology can better serve people. Integrate natural green, wood and stone into the space of modern life. The contrast of materials collides with their pursuit of quality of life.

Through the way of circular moving line, guests can inadvertently visit every corner of the room and interact with the goods displayed on each exhibition surface. Taking the dynamic line of "view and tour" as the clue, the store presents a static to dynamic, rational to perceptual, flowing and poetic space, mobilizing the emotions of visitors. Sales are not only products, but also optimized content, which is related to experience, curiosity and freedom.

实景呈现

live presentation

∷ 实景视频

▅ 开篇｜Opening

入口处的改变是这次升级中最先被直接感知的部分，对入门区域的重塑融入了对品牌以及文化趋势的思考和愿景。

The change of the entrance is the first part directly perceived in this upgrade. The reconstruction of the entry area integrates the thinking and vision of the brand and cultural trends.

▼店铺外观

exterior view of the store

沉浸｜Immerse

空间采用环形动线设计，洽谈区用体块穿插形成半围合的独立区域，成为了空间中心，让不同功能穿插其中形成分区。以体块的高低起伏和颜色对比拉出层次，让其呈现出清晰明朗的秩序感。

The space adopts a circular moving line design, and the negotiation area is interspersed with blocks to form a semi-enclosed independent area, which has become the space center, allowing different functions to intersperse with it to form zones. The level is pulled out by the height fluctuation and color contrast of the body, so that it presents a clear sense of order.

▼方案汇报区

negotiation area

在各色产品的“喧闹”外，给人的逗留区用大面的白营造了“静”空间。给“坐”创造了想要休息和静心攀谈的氛围。木头打造的桌椅、自然绿植中和了空间的硬朗感，增添放松舒适体验。

In addition to the "noise" of various products, it creates a "quiet" space for people’s stay area with large white camp. It creates an atmosphere for "sitting" to rest and meditate and talk. Tables and chairs made of wood and natural green plants neutralize the hardness of the space and add a relaxing and comfortable experience.

陈列系统｜Display system

从入口开始，进入空间环形动线，产品顺着动线按照不同产品类别分布其中，展示顺序井然有序，清晰明了。同时让空间达到最大视觉化。

Starting from the entrance, enter the space circular moving line. Products are distributed along the moving line according to different product categories, and the display order is orderly and clear. At the same time, maximize the visualization of the space.

▼产品展示区

product display area

04▅ 坐｜Sitting

店铺最里侧是供内部使用。一石一画间把空间点缀成一方自然宁静的休闲区。与中庭的树、店面入口的木，一起为空间注入了自然休闲的气质，展示出现代生活和自然的和谐美感，人文温度和技术发展的共生。

The innermost side of the store is for internal use. One stone and one painting room decorate the space into a natural and quiet leisure area. Together with the trees in the atrium and the wood at the entrance of the store, it injects the temperament of natural leisure into the space, showing the harmonious beauty of modern life and nature, and the symbiosis of humanistic temperature and technological development.

▼茶室teahouse

∷ 石头装饰

设计效果图 |

effect presentation

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Name | 项目名称

TOSHIBA东芝空调展厅

Project name | 项目地址

武汉

Spatial properties | 空间属性

商业空间

Area | 项目面积