Realtale集团由三位企业家于2019年创立，其首间门店在德国汉诺威市中心盛大开幕，周边聚集了苹果和Manufactum等国际知名品牌。
Founded in 2019 by three entrepreneurs, the first store of the Realtale group is celebrating its debut in Hannover’s city centre amongst a hub of some big names like Apple and Manufactum.
▼店内空间概览，overview of the store ©Vaust Studio
▼简洁宽敞的空间，concise and capacious space ©Vaust Studio
为了更好地呈现科技和初创产品，这间宽敞的概念商店依照最简单的审美来打造。总体设计思路是保持一些建筑场地的自然外观，并有选择地使用材料以避免出现任何类型的传统饰面。五根支撑着天花板的粗糙混凝土柱，与坚固的中央展示柜共同强调了商店那仿佛一直蔓延到人们视线盲点的长度。
▼室内有多根粗糙的混凝土支撑柱，rough concrete support columns ©Vaust Studio
▼总体设计思路是保持一些建筑场地的自然外观，the overall design idea was to maintain the natural appearance of some of the building sites ©Vaust Studio
The spacious concept store for technical goods and innovative start-up products is driven by a minimal aesthetic. The overall idea is to keep some of the building site’s natural look and to bring it together with an eclectic use of materials to avoid traditional finishes of any kind. Five brutal concrete columns hold the ceiling, along with strong centre displays assembled with drywall elements. Together both emphasise the store’s length just as it disappears past the eye’s vanishing point.
▼从展示区看向柜台区，look from the display area to the counter area ©Vaust Studio
▼坚固的中央展示柜区域，solid central display cabinet area ©Vaust Studio
柜体下方的碎石块用来隐藏展示所需的电源线，它们与其中一位创始人的喜爱偏好以及被放置在定制托盘上奇形怪状的石块有着紧密联系。这些设计吸引着顾客的注意、赋予他们平静，也体现了一种艺术性的设计手法。
As the task was to provide every object display with electricity, a principle of hiding the sources with stone gravel was created. The gravel has a strong connection to one of the founder’s heritage and impressive erratic blocks of stone, placed on custom drays, gain the customers attention and calm, complete the artistic design approach.
▼展示柜下方铺满用来隐藏电线的碎石块，beneath the display case are rubble to hide the wires ©Vaust Studio
▼托盘内奇形怪状的装置，the grotesque device in a tray ©Vaust Studio
▼充满艺术性的展示方式，artistic presentation ©Vaust Studio
光滑而富有轮廓感的不锈钢侧面展示架为产品布置提供了最大的自由度。所有的商品都被展示在柔和的反光材料上，以强调它们的重要性和价值。通过将充满科技感与原始粗糙感的装饰相结合，一个极具未来感的概念空间正呈现在我们眼前。
▼不锈钢侧面展示架，stainless steel side display rack ©Vaust Studio
▼碎石铺面细部，gravel paving details ©Vaust Studio
Sleek but bold stainless steel side displays give space for a maximum amount of freedom concerning the arrangement of products. In the end all objects are displayed on softly reflective materials to underline their importance and value. The result is a presence-meets-future concept where atmosphere is created through merging the feel of high and low tech, finished and unfinished materials.
▼展示柜面细部，display cabinet details ©Vaust Studio
©Vaust Studio
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