这座1470平方米，包括地下室在内的1865平方米的旗舰店标志着华伦天奴全球零售网络扩张的重要一步，它延续了由华伦天奴创意总监Maria Grazia Chiuri和Pierpaolo Piccioli以及建筑师David Chipperfield共同开发的创新商店概念。商店的概念结合了旧和新，以产生一种Palazzo的氛围，改变了纯粹的陈列室，并推动了一种新的零售建筑形式，取代了更传统的零售精品店结构。

The 1,470-square-meter ,1,865sm including basement flagship marks an important step in the development of Valentino’s worldwide retail network expansion and it continues the innovative store concept developed by Valentino Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli together with architect David Chipperfield. The store concept combines old and new in order to generate a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a more traditional retail boutique structure.

建筑的设计是为了与展出的作品相呼应，使用了一系列精心设计的奢华材料，灰色威尼斯水磨石加Carrara碎屑、木材、大理石、皮革、地毯和碳纤维，将注意力集中在这些收藏品上，同时唤起一种亲密感。罗马商店提出了一个巨大的入口中庭，一个6米高的水磨石/大理石舞台，其中极其雕塑般的柱子和墙壁定义了入口作为项目的纪念性空间。两个主要的大理石楼梯连接到商店的楼层，带着顾客进行一种向上的构造之旅。

The entrance atriumThe architecture is designed to complement the pieces on display, making use of a range of discreetly opulent materials – grey Venetian terrazzo with Carrara chippings, timber, marble, leather, carpet and carbon fiber – to focus attention on the collections and also evoke a sense of intimacy.The Rome store proposes a massive entrance atrium, a sort of terrazzo/marble stage 6 meters in height, in which extremely sculptural columns and walls define the entrance as the monumental space of the project. The two main marble staircases connect to the store levels, taking the customers on a sort of ascending tectonic tour.

传统的女性商店概念展示在地面层:每个房间都有不同的建筑特征，不仅区分了不同类型的商品，还提供了不同的氛围，由自定义的颜色、纹理和灯光产生的调色板。在第一层，提出了一个全新的女性商店概念，抛光的白色拱形拱廊，上面附着碳纤维元素，用于产品展示。

The traditional Woman Store Concept is showcased at ground level: an enfilade of rooms, each with different architectural characteristics, not only separates the different types of merchandise, but also offers distinct atmospheres generated by a custom palette of colors, textures, and lights. On the first level, a completely new Woman Store Concept is proposed, with a polished white arched galleria to which carbon fiber elements are attached for product display.

在地面，一层和二层，新的Man Store概念提出水磨石墙壁和palladiana地板。该系列展示在橡木架子和悬挂元素上，它们由周围抛光的黄铜固定装置支撑。Man Store Concept通过水磨石和palladiana的构造地板表面将空间统一为一致的体验。

On the ground, first and second levels, the new Man Store Concept proposes terrazzo walls and palladiana floors. The collection is displayed on oak shelving and hanging elements, which are supported by polished brass fixtures around the perimeter. The Man Store Concept unifies the spaces into a consistent experience through the tectonic floor surfaces of terrazzo and palladiana.