Firm： Studio Marco Piva

Type： Residential › Apartment Multi Unit Housing

STATUS： Under Construction

YEAR： 2025

SIZE： 25,000 sqft - 100,000 sqft

In the ex industrial area, close to the port of Reyakjavík, land reclamation work has begun in the area that will host a new residential lot consisting of six buildings, for a total of 210 apartments, for which Studio Marco Piva has been commissioned to plan the Interior Design.

The design approach of the intervention summarized the six architectures, different in shapes and finishes, in three interior moods aimed at providing different interpretations, while also maintaining continuity with the architectural language and with the territory.

An intervention for a “turnkey” project with an European style, to bring a new way of seeing things to the Country, the reason for choosing an international firm.

The moods identified bring the Icelandic world closer to the European real estate approach, where the sale of the apartment on paper is favored by the synergy created between architecture and interior design, defining chromatic and material moods that help the final customer to purchase their own home.

The Icelandic landscape was the source of inspiration for declination of 3 styles, which also correspond to different target audiences identified by the customer.

Mood 1 - Eimur

Mood 2 - Sær

Mood 3 - Blámi

Eimur, Sær, and Blámi play on the dichotomy between ice and fire, opposite and inseparable natural elements of the Icelandic land, which coexist in harmony.

Eimur is inspired by the smokiness of the vapors that emerge from the encounter between lava and ice, a pure and elegant mood designed for a less young target and tied to tradition. Calm mood, inspiring tranquility and comfort, very much related to Icelandic culture and the concept of timelessness.

Sær tells of the osmosis between the Arctic sea and the city of Reykjavík, a sophisticated mood with abstract and innovative colors, designed for young couples. Colours are a little more abstract and more Nordic in their colour base, which takes its inspiration from the surrounding nature to the different shades of green, aquamarine glaciers, the tundras of Icelandic landscapes, the intensities of the green skies of the North light.

Blámi plays with various facets of the blue color into a space that we have defined as "crystallized fluidity", where the soft shapes crystallize becoming more rigid, thus recalling the ice that characterizes the nature of Icelandic territory. Modern mood designed for middle-aged people still in business.