Melbourne Tony Bianco flagship store

设计方：Prospace Design Studios

位置：澳大利亚 墨尔本

分类：商业展示类装修

内容：实景照片

图片来源：Prospace Design Studios

图片：9张

Tony Bianco以其独有的流行前瞻，成为精品高端的女鞋在澳大利亚的领头羊。由Prospace Design Studios设计的新的旗舰店位于墨尔本，其设计理念就是要融合品牌与产品的品质与细节，并且能够让人们感觉好像走进了世界标志性的时尚基地一样，比如说纽约的Meatpacking区以及伦敦的商业街。通过使用简单而且奢华的涂白的老橡木、黑色钢材、柔软的褐色皮革、水泥以及黑色的皮革带等等，该设计理念得以实现。装备体系就更像是家具系列，以手工黄铜以及细木桌、水泥做成的展示台等等。店的后面使用回收的木制材料，创造一个最新品牌产品发布的平台，把他们装在小盒子内做展示，并且配上LED灯光。

译者： Jasereen

Tony Bianco is renowned for fashion forward, premium womens footwear, with an admirable collection of boutiques and distributors throughout Australia. After being asked to deliver the new direction of Tony Bianco retail, Prospace Design Studios created a concept that was implemented first in Melbourne’s iconic fashion strip, Chapel St, South Yarra. The brief was to infuse the quality and detail of the product and brand, into a space that evoked the emotion and feeling of some of the worlds iconic fashion destinations – be it The Meatpacking District in NYC to the high street in London.

This was achieved through the use of a simple yet luxurious finishes palette of lime washed aged oak, black steel, supple tan leather, cement and black leather strapping. The fixture system was designed to be more a collection of furniture, featuring hand crafted brass and timber tables, shelving units with slabs of cement and monolithic plinths combining with leather screens to create multiple merchandising opportunities and a journey for the customer to discover the various ranges within the seasonal collection.

Using reclaimed solid timber slabs in the rear of the store, hand finished & stacked to create a platform for the brands latest releases, we have also created smaller intimately lit pockets within to showcase individual styles, that are showcased on recessed LED screens. The store design and attention to detail in the visual merchandising from the Tony Bianco team creates a destination within the heart of Melbourne’s fashion district.

墨尔本Tony Bianco旗舰店室内局部图

墨尔本Tony Bianco旗舰店