这一次，我们创造了一间“艺术馆”，让品牌销售的商品成为艺术品，在一次次消费者浏览、试穿、付款等沉浸式的艺术体验中达成销售买卖。

This time, we created an "art gallery", so that the products sold by the brand become works of art, and the sales are reached in the immersive art experience of consumers browsing, trying on and paying again and again.

让商品变成艺术品，让商店变成艺术馆

Make merchandise into art，Turn the store into an art gallery

如今，实体零售已发展成集零售、艺术陈列、空间设计等多种功能的场所，也更具当代审美的零售空间。并且随消费升级，消费者更加关注商品所带来的感官享受、情感体验以及商品背后的文化内涵。

本案精品女装JUEVOO品牌门店，一个集零售活动与品牌形象展示于一体的空间。我们将JUEVOO衣物的买卖与艺术展览的形式结合，创造性地、艺术性地呈现一个愉悦的购物环境，一个别具辨识度高的空间形态，使其不仅能够吸引过往的消费者，也将从多维的角度展现品牌时装、鞋帽的内涵和品牌文化。

This case boutique women's JUEVOO brand store, a collection of retail activities and brand image display in one of the space. We combine the sale of JUEVOO clothing with the form of art exhibition to creatively and artistically present a pleasant shopping environment, a highly recognizable space form.

在JUEVOO品牌店内，衣物产品是整个艺术展厅中最起眼的东西，每款时装、鞋帽都是件件等待被欣赏的艺术品，吸引消费者的注意力。不仅如此，整个空间风格简单而纯粹，氛围愉悦，使消费者在获得感官享受的同时，唤起对品牌精神的共鸣和回应。

In the JUEVOO brand store, clothing products are the most prominent things in the entire art exhibition hall, each fashion, shoes and hats are pieces of art waiting to be appreciated, attracting consumers' attention. Not only that, the whole space style is simple and pure, and the atmosphere is pleasant, so that consumers can get sensory enjoyment at the same time, arouse the resonance and response to the brand spirit.

“艺术馆”整合了微水泥、木材、石材以及白色乳胶漆等材质，输出空间温润的质感；低饱和度的配色，轻盈舒缓的空间氛围，正好呼应品牌朴素优雅、平易近人的亲切感。

 "Art Museum" integrates micro-cement, wood, stone and white latex paint and other materials to output the warm texture of space; Low saturation color, light and soothing space atmosphere, just echo the brand simple elegant, approachable intimacy.

The space takes the spirit activity line of visiting the "art museum" to tour and shop, and creates visual surprises with the charm of the goods themselves. Step by step, extend the customer's stay in the store, thereby improving the interaction and increase the purchase rate.

The huge wooden frame strengthens the space field and at the same time, it is like an enlarged display device, enlarging each piece of "art" and attracting consumers' attention.

简洁明显的JUEVOO标识，将品牌深刻地烙印在消费者的脑海。收银台和试衣间区域，以木纹面材质，为空间注入自然的气息。而安全舒心的试衣间，进一步强化品牌服务，提升空间体验感。

The simple and obvious JUEVOO logo deeply imprints the brand in the minds of consumers. The cash register and fitting room areas are made of wood grain surface to inject natural atmosphere into the space. The safe and comfortable fitting room further strengthens the brand service and enhances the sense of space experience.

空间线条简约优美，进一步回应商品的设计美。空间靠墙处摆放了一张特大的镜子，让游览至此处的消费者，忍不住拿起商品试用，进而增加每场“艺术展览”的互动性。

The space lines are simple and beautiful, further responding to the beauty of the product design. A large mirror is placed near the wall of the space, so that consumers who visit here can not help but pick up the goods to try, and then increase the interaction of each "art exhibition".

在试衣间外面设置了客人等待区，风格独特的家具设计，与艺术馆主题一致，增加空间的艺术气息。一侧的置物架，又是一处艺术视觉焦点，与重复的品牌Logo，使等待的空隙不空白，进一步加深品牌印象。

A waiting area for guests is set up outside the fitting room, and the unique furniture design is consistent with the theme of the art museum to increase the artistic atmosphere of the space. The shelf on one side is also an artistic visual focus, and the repeated brand Logo makes the waiting gap not blank and further deepens the brand impression.

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设计效果图 | D

esign sketch

项目信息

项目名称 | JUEVOO精品女装店

项目地址 | 浙江

项目面积 | 90㎡

设计单位 | 氧气艺术设计