This booth design conforms to a group of actions embracing sustainability:

1. A modular wooden frame holds solid walls till the height of 240cm, the rest is just fabric wrapped structure. This means to equal height and volume of neighboring booths saving one third of construction materials. Less power consumption, transport emissions, waste from dismantling;

2. These booth elements are reusable and made of recycled or circular materials;

3. Inside the exhibition – featuring show cooking area and hydroponic farming – sustainable-produced displays and props suggest the visitors a new idea of sustainability and style;

3. As a natural air purifier a ziggurat made by hundreds of Sansevieria plants is at the center of the stand.

Client / Canakkale Kalebodur Seramik

Creative Direction / Paolo Cesaretti

Design Team / Paolo Cesaretti, Marilde Bianco, Wei Zhou

Visual Design / Claudia Astarita

Styling / It’s Enough

Contractor / Aka Design

Photo / Luca Rotondo