新一设计 / 60㎡服装工作室「星作」 | 空间叙事与色彩沉浸_服装店_设计案例作品

发布时间：2021-08-17 09:36:56 {{ caseViews }} {{ caseCollects }}

设计亮点

解构主义的空间设计，融入丰富的色彩与故事叙事，创造出充满女性意识的柔和舒适空间。

空间的意义并非建筑师所能定义，只有每一个使用它、体验它、感受它的人才能赋予。

——约翰 · 范德沃特

诚如资深时尚媒体人许舜英所言，“衣服是这个时代最后的美好环境。”服装与建筑始终表现出互为指向的关系，对于服装工作室而言，不止要展示主理品牌本身，并且要承载消费者面对产品时，各环节的感官感受，这个感受在无声中呈现与传达品牌语境。

As Xu Shunying, a senior fashion media person, said, "Clothes are the last beautiful environment of this era." Clothing and architecture always show a mutually oriented relationship. For clothing studios, it is not only necessary to show the main brand itself, but also necessary to carry the sensory feelings of consumers in all aspects when facing the product. This feeling is silently presented and conveyed in the brand context.

体块·解构

60㎡的空间，如何遵循约束条件并发挥创造的激情，正是这个项目的挑战与魅力所在。设计师以一种以有限的片断进行多种组合的手法，充分利用柱、墙、架、球等建筑体块，配合商品的展陈设备，确保消费者在空间中体会到商品展示逻辑和品牌形象信息。

With a space of 60 square meters, how to follow the constraints and exert the passion for creation is exactly the challenge and charm of this project. The designer uses a method of multiple combinations with limited fragments, makes full use of building blocks such as columns, walls, shelves, balls, and cooperates with the display equipment of the product to ensure that consumers can experience the logic of product display and brand in the space. Image information.

有别于传统商业空间平铺直叙的手法，工作室的设计以“解构”为指引，多种形态交合与并置，序列生动。空间充满了丰富性与不定性，不仅能给消费者带来视觉快感，也可以充分调动其购买兴趣。

Different from the straightforward approach of traditional commercial space, the design of the studio is guided by "deconstruction", where multiple forms are combined and juxtaposed, and the sequence is vivid. The space is full of richness and uncertainty, which can not only bring consumers a visual pleasure, but also fully mobilize their buying interest.

色系·沉浸

身体与空间的基本关系是“身体与空间相互归属”的交互构造。建筑作为物的呈现，不仅是经验性的客观，更是即时性的感触，因此，空间的色彩感知不可忽视。

The basic relationship between body and space is the interactive structure of "body and space belong to each other". The presentation of architecture as an object is not only an empirical objective, but also an instant feeling. Therefore, the perception of color in space cannot be ignored.

设计师将视野置于艺术与设计的角度，极为克制地选用了象牙白、枢机红与靛蓝，参差组合之下的色彩编排，创造出的可供精神消遣的虚幻场域，无声地强化“当下”的心灵领受，让消费者感到精神的愉悦和满足。

The designer puts his vision in the perspective of art and design, and extremely restrained the selection of ivory white, cardinal red, and indigo. The color arrangement under the uneven combination creates an illusory field for spiritual recreation, which silently strengthens the "present" "The spiritual acceptance, so that consumers feel spiritual joy and satisfaction.

互动·叙事

伍拁零服装工作室，脱胎于主理人女性本能的一种现实探索，亦承载了立意高远又不乏温暖深邃的情怀。

Wu Chunling Fashion Studio, born out of a realistic exploration of the female instinct of the principal, also carries the high-mindedness and no lack of warm and profound feelings.

让空间“讲好故事”是现今的诉求，理性的结构造型，冷静沉着，感性的曲线律动，灵巧变幻，由身体展示的空间分布也不断变化。漫步其中，身体使空间蕴含一种独特的女性意识，并跌宕出柔和舒适的心灵体验。

Let the space "tell good stories" is the current demand, rational structure modeling, calm and calm, perceptual curve rhythm, dexterity and change, the spatial distribution displayed by the body is also constantly changing. Wandering through it, the body makes the space contain a unique female consciousness, and ups and downs to a soft and comfortable spiritual experience.

沿着主理人的品牌线索，设计师以 Beauty can cure all inferiority.（美能治愈一切自卑）为节点，由建筑体块与色彩串联起整个空间的“故事”线路，最后升华为女性力量的“面”的塑造，让消费者在互动中完全沉浸在优质的“故事”空间里。

Following the brand clues of the manager, the designer takes Beauty can cure all inferiority as the node, and connects the entire space with the building blocks and colors to the "story" line, and finally sublimates into the "female power". The shaping of “face” allows consumers to be completely immersed in a high-quality “story” space during interaction.

精修于服装之内，又超脱于服装之外。所有空间表达的最终都不是为了对客观的掌握，而是为了实现身体的无意识模拟与联想，使身体与世界多重投射。

Elaborate within the clothing, but also beyond the clothing. The ultimate goal of all spatial expressions is not to master the objective, but to realize the unconscious simulation and association of the body, so that the body and the world are projected multiple times.

▲项目平面图

▲项目解析图

Project Name | 项目名称

5+0 服装工作室

Location | 项目地址

广东汕头

Area | 项目面积

60㎡

Chief Designer |设计总监

张新强、郑海安

Design Company | 设计师公司

新一设计