In 2019, new concepts and technologies such as sustainable development, urban renewal, experiential commerce, TOD commercial complex and parametric design have been continuously applied to the field of commercial building design.

Bid farewell to 2019, what memorable moments of PHA are worth reviewing, and what are the new expectations for 2020?

Leading the Upgrade and Transformation of Commercial Real Estates

In 2019,

12 projects including Hongkong Land’s Yorkville - The Ring, Kunming Junfa Dongfeng Plaza (Eye of Spring), Longfor Jiangbei Paradise Walk, Hangzhou Baoli Junhui Central, Longfor Xiangti Paradise Walk, Xi’an Suning High-tech Zone, Hangzhou SCPG Olympic InCity, Chongqing CR Land Dadukou MixC, Guiyang CR Land MixC, Luneng Lingxiu Mansion Commercial, Everbright Shanghai Hongqiao An’shi Center are under construction or will be put into construction in 2020, among which

5 projects are expected to be completed within 2020

Hongkong Land’s Yorkville - The Ring Urban Natural Community

PHA integrates the theme of green and nature into the overall planning and architectural design of Hongkong Land’s Yorkville - The Ring, and creatively proposes the core design concept "Urban natural community". The 42-meter Vertical Landscape Indoor Botanical Garden creates extraordinary shopping experience for the Ring, which is expected to be completed and opened in December 2020.

Autoplay

In terms of space planning, the botanical garden avoids the traditional surrounding form of an atrium, where it is placed on the side of the generatrix. Green plant atrium is set up at the main entrance, and the large-area glass curtain wall in the southeast shows the natural theme of the project to the city. Under the premise of not blocking the commercial generatrix, the indoor Botanical Garden is integrated with the retail space, which ensures natural lighting of both the Botanical Garden and the space of the Ring.

The pursuit for the new forms is also presented in the expression of architectural model and façade. The façade texture adopts innovative Parametric Design logic to derive standard modules and achieve modular standardization, therefore creating artistic and rhythmic beauty.

Kunming Junfa Dongfeng Plaza (Eye of Spring)New Business Landmark

Eye of Spring, which is located in Dongfeng Plaza, the absolute core CBD area of Kunming city and positioned as an international large urban complex in center of Kunming, has attracted much attention since the establishment of the project. With various commercial functions such as high-end commercial centers, grade A office buildings, super five-star hotels, luxury apartments, entertainment and sightseeing, Eye of Spring will become the new business landmark of Kunming in the future.

It is expected to be completed and opened in December 2020

Autoplay

The Eye of Spring project needs to reasonably arrange the generatrix connections of multiple functions such as towers, shopping malls, and underground transportation in a very limited space. Based on the existing site limitation and the status of the tower, combining with the regional characteristics of "Spring City" Kunming, PHA has established simple blocks which conform to the outline of the tower to form a dynamic and smooth surface, while extracting the design concept of "spring breeze blows Longfor Jiangbei Paradise Walk The First TOD Flagship Paradise Walk Built Above the Subway PHA provides Longfor Jiangbei Paradise Walk with a design scheme of the integration of architecture and interior design. With the core concept of mountains and natural landscape, PHA proposes the design concept of "ecology + sports + whole commercial form". Based on the regional advantages and development potential, PHA creates the largest Flagship Paradise Walk in Nanjing. The Paradise Walk has been successfully capped in 2019 and the project is expected to be completed and opened in 2020

Autoplay

In interior space planning, starting from "topic, scenes and emotion", PHA proposes the concept of "seeking space" as the interior design concept. With "natural ecology" as the IP, the overall space is endowed with three themes: Peak Fun Park, Valley Creek, and Bazaar at the Foot of Mountain. It has set up multiple green plant landscapes with innovative first-floor design, which greatly enhances the comfort level of the green ecological living and shopping space.

Longfor Xiangti Paradise Walk

The First “Urban Green Valley” in Northwest China

As the Longfor’s first paradise walk project in northwest China, Longfor Xiangti Paradise Walk is located in the Chanba Ecological District of the main axis of the eastern suburb of Xi’an. Taking the overall environment of the city and region into consideration, PHA takes “landscape city+natural community” as the design concept and “Urban Green Valley” as the theme.

Autoplay

The new commercial space it presents is consistent with the temperament of the Chanba Ecological District, and PHA strives to bring unprecedented space service concepts to the city of Xi’an. The project is expected to be completed and opened in September 2020.

Hangzhou Baoli Junhui Central

Glaring Color and Light Intertwined

In terms of the Hangzhou Baoli Junhui Center project, PHA strives to build an iconic new urban complex in Hangzhou to enhance the city’s image, functions and quality. The project has entered the construction phase in 2019 and is expected to be completed within 2020.

Autoplay

The facade design is inspired by the shape of amber stone shining in the sunshine. The shape is like the natural cutting angle of a gemstone, forming an interesting interweaving of light and shadow, color and gloss, which shows different wonders from different angles.

Good News Come in Great Numbers,Honors Crowned Once Again

Since its establishment in 2013, PHA has won more than 40 awards in many domestic and foreign competitions.

In 2019, PHA won the International Property Award and Best International Retail Interior with Longfor Changzhou Paradise Walk, which is another grand honor besides Best Retail Architecture, Best Leisure Architecture, Best Office Architecture, and others achieved by PHA.

With its pioneering and innovative design, the project of Hongkong Land’s Yorkville - The Ring stands out from 111 outstanding works from 33 countries and regions around the world and has won MAPIC Awards BEST FUTURA SHOPPING CENTRE, which is the only project shortlisted in this category for this MAPIC Awards in the Asian-Pacific region.

Starting from public space, Hangzhou SCPG Olympic InCity creates a new type of commercial center that integrates into urban life with regional elements and diversified space forms. It has won the 5 Stars Best Retail Architecture China of Asia Pacific Property Awards in China, entered the global competition area of the International Property Award as the only 5 Stars project in China, making it the fifth consecutive year that PHA has won awards in the Asia Pacific region group. The project is now in the construction phase and is expected to be completed and opened in mid-to-late 2021.

The development of big cities has gradually shifted from incremental expansion to stock upgrades in which urban renewal has become a hot topic at present. With many years of commercial design experience, PHA has carried out external facade, exterior commercial plaza and environmental planning, as well as the upgrading of the interior space under the circumstance of limited budget control and government planning department’s dual requirements for the city facade. In 2019, it won the China Outstanding Commercial Building Design Award.

and China Commercial Real Estate Urban Renewal Demonstration Project

Longfor Jiangbei Paradise Walk and Xi’an Suning High-tech Zone have also achieved outstanding results at the 2019 A ’Design Award and Competition in Italy.

Actively Explore the Spatial Relationship between Architecture and the City

PHA’s design team firmly believes that the commercial space which occupies an increasingly important position in cities will become an important factor leading the development and transformation of cities and urban life. Therefore, PHA is always committed to the exploration and research of commercial space.

Neon Matrix

At the 16th Venice International Architecture Exhibition Hong Kong Exhibition and Bi-City Biennale Of UrbanismArchitecture, PHA’s installation work of Neon Matrix takes Hong Kong in the 1970s as the background and neon lights on streets of Hong Kong as the design language, which demonstrates the new concept of the symbiosis of media and commercial space at present.

Urban Origami

▶️Click to play the video

On December 21, the 2019 UABB BI-CITY BIENNALE OF URBANISMARCHITECTURE (Shenzhen) officially raised the curtain. With the work Urban Origami.PHA was successfully selected into UABB’s “Ascending City” section through the public global project collection and it creatively proposed “Super Polymers” as the future urban development concept, interpreting the theme of this Biennale, namely “Urban Interaction”.

Both “Neon Matrix” and “Urban Origami” are bold attempts and breakthroughs of the PHA design team which focuses in the field of architecture to explore the relationship between architecture and the city in the context of urbanization.

Focus on Natural and Ecological Sustainability

Caring about the natural ecology is caring about our own future. In MCF’s "A Night For Mangroves" charity donation 2019 event, Dr. Ping Xu, founder and design director of PHA who is dedicated to coastal forests and wetlands protection, and environmental public education, was invited the event.

The relationship between design, environment and its sustainability are also important issues that PHA pays attention to in design practices.

People-oriented and Innovation First

At work it is necessary to be good at cooperation, learn to cooperate, to reasonably plan thus making progress and growing together.

Winter Running Outreach Activity

Lego Competition

Snooker Competition

Christmas Wishing Activity

PHA actively organizes special and interesting activities, including Zhuhai Hot Spring Trip, Winter Running Outreach Activity, Lego Competition, Snooker Competition, Christmas Wishing Activity etc., which is not only reflected in PHA’s design concept of people-oriented, innovation first, but also embodies PHA’s corporate culture.

In 2020, upholding its original intention, PHA will continue to explore and move forward on the road of pursuing innovative design.

Architecture | Interior | Master planning

For further information, please scan the QR code to follow us.