Maison Margiela在上海Reel百货商店开设了一家新店。商店的概念由荷兰建筑师Anne Holtrop工作室设计，反映了创意总监John Galliano在房子里建立起来的进化的视觉语言。Holtrop的设计首次在2018年手工秋冬展的石膏台上亮相，它在立面和室内设计上诠释了该品牌的反传统风格。

Maison Margiela opens a new store located in Reel Department Store, Shanghai. The store concept is designed by Dutch architect Studio Anne Holtrop and reflects the evolved visual language established at the house by creative director John Galliano. Holtrop’s design wasfirst introduced in the gypsum-cast set at the Artisanal Autumn/ Winter 2018 show, and it interprets the Maison’s iconoclast codes in façade and interiors.

商店是一个抽象的、诱人的环境，其根源在于使用了不合适的东西。这个160平方米的精品店展示了Maison Margiela的全部系列，如：男装和女装的成衣，配饰，鞋子，小皮具，以及珠宝，眼镜和香水等。

The store is an abstracted and inviting environment rooted in the notion of appropriating the inappropriate. The 160-square meter boutique displays the complete range of Maison Margiela’s Co-Ed collections, men’s and women’s ready to wear, accessories, shoes, small leather goods, as well as jewelry, eyewear and fragrances.

在Reel商店中，建筑的墙和柱定义了商店的结构，使其作为独立的物体出现。架构在形体上呈倾斜状，因为它们在空间的分界处倾斜和折叠，这正是借鉴了Maison Margiela的词汇表中“匆忙着装”的想法。在纺织模具中手工铸造，石膏墙和柱子的表面保留了织物纹理、雕刻凹痕的记忆，唤起了不可复制的手纺触感的概念。

At the Reel store, the defining structures of architecture – walls and columns – appear as detached objects. Artisanal furnishings reflect and alter ideas of familiarity. Familiar shapes skew in form, as they lean and fold around the demarcation of the space, drawing on ideas of dressing in haste native to Maison Margiela’s vocabulary. Hand-cast individually in textile molds, the surfaces of the plaster walls and columns retain the memory of fabric texture, sculpting dents, and evoke the notion of an irreproducible hand-spun tactility.

这些建筑保留了天然的灰泥色调、，墙壁内部显得简陋，而这些结构正好反映了内衬的衬里做法，衬里是一个术语，用来揭示传统上隐藏的服装内部和内部的工作原理。石膏的自然色调进一步呼应Maison Margiela的标志性白色。

Retained in their natural shade of plaster – the humble inside of a wall – the structures reflect the practice of anonymity of the lining, the house term for revealing the inside of a garment traditionally concealed and revealing the inner workings. The plaster’s natural tonality further echoes the signature white of Maison Margiela.

Architect:StudioAnneHoltrop

Words:小鹿