英文名称：America Adidas shop

位置：美国

如果你准备在曼哈顿的中间位置开店，那么你最好用尽你所有的实力。其实阿迪达斯也是这么做的。我们大胆的称这个项目为阿迪达斯的纽约店，它是阿迪达斯这个运动装巨头所做的最冒险的零售活动，而且不出人意料的是这将会是阿迪达斯在地球上的最大的商店。商店的室内设计受到了美国中学体育馆功能性美学的启发，因此它的特色是一个隧道式的入口，衣帽间代替了更衣室，田径区域就是热切的购物者们测试和体验产品的地方。

为了体现出阿迪达斯这个品牌那拥抱环境的原则，持续性变成了室内设计最核心的部分。这导致了项目对原始纹理和装饰的继续使用，以便减少对新型材料的需求。但这并不是全部。衣架和模特都是由回收利用的海洋塑料制成的，并且是与合伙人 Parley for the Oceans一起合作完成的。项目提供了一种沉浸式的运动体验，阿迪达斯纽约店的架子上摆满了几乎所有运动领域中的顶尖产品。

If you’re setting up shop smack in the middle of Manhattan, you better pull out all the stops. Well, that’s exactly what adidas did. Boldly called adidas NYC, it’s the sportswear behemoth’s most audacious retail endeavour, and not surprisingly, also its biggest store on the planet. The interior is inspired by the functional aesthetic of american high school stadiums, and as such it features a tunnel entrance, locker rooms instead of dressing rooms, and track and field areas where avid shoppers can test and experience products.

To signal the brand’s embrace of environmental principles, sustainability is very much at the core of the design.This has resulted in the use of the building’s existing textures and finishes to reduce the need for new materials. But that’s not all. Hangers and mannequins have been created from recycled ocean plastic, and developed in collab with partner Parley for the Oceans. Offering an immersive sportsgear experience, adidas NYC’s shelves are laden with the brand’s top products across almost any sports category.

美国阿迪达斯店室内实景图

美国阿迪达斯店外部夜景实景图