项目名称:「Schüller」橱柜展厅
甲 方:西安域见HOME+
设 计 方:马达思班(MADA s.p.a.m.)室内班
公司网站:
完成年份:2019年04月
主创设计:景金鹏
设计团队:王立坤 关娟 殷昊 夏满 秦富浩
项目地址:中国·西安
建筑面积:550平米
摄影版权:吴永长
材料/品牌:Schüller.c橱柜 next125橱柜Alf DaFre衣柜
设计说明:
我们希望通过展厅的设计可以和旭勒共同创新一个属于旭勒独特的厨房世界,不仅满足展示产品本身同时可以表达出旭勒的精神以及她所诠释的一种愉悦的品质生活。
建筑形态「内建筑概念」我们希望这个商场内的展厅具有独立建筑的气质,打破固有思维中的概念,摆脱商场环境的视觉干扰及区域边界的限制,同时展厅内外可以做到有机统一,自我连贯的状态。
Design Specification :
We hope thatthrough the design of the exhibition hall, we can create a unique kitchen worldthat belongs to Schüller, which not only satisfies thedisplay product itself, but also expresses the spirit of Schüller and the pleasant quality life that her interpretation.
Architecturalform「inside architectural concept」Wehope that the exhibition hall in this shopping mall has the temperament ofindependent architecture, breaking the concept of inherent thinking, gettingrid of the visual interference of the shopping mall environment and therestriction of regional boundaries. At the same time, the exhibition hall canbe organically unified and self-coherent inside and outside the exhibition hallstatus. According to the boundary of the shop area, we made some necessary ”waste”to remove the arc angle and other parts, and added a box with the contrast ofscale and color inserted into the main exhibition hall to form the intertwinedstate of the two boxes at the entrance. The“wasted”area is reused by the external channel flow method. The entranceform uses a paper-cutting logic to cut a large floating wall of inclined wallon the wall, which is also enhanced in the intuitive feeling with obviousvisual impact.. The mystery of the exhibition hall, more importantly, the stateof entering the interior of the exhibition hall is relatively isolated from theoutside world.
Insideexhibition hall, we put forward the concept of “scene-style display “. Thelogic is that the attention and sight of people in each exhibition area shouldbe as close as possible to a set of cabinets, to better experience and feel theliving conditions of the kitchen passed by Schüller . Otherdisturbances, the circular channel is set in the center of the exhibition hall,the core tube area is the Schüller.c series displayarea, and the larger space “white box” on both sides shows the high-end seriesnext125 of Schüller. After combing the flow lines andthe division of the exhibition area, it is hoped that some of the naturalmaterials such as ochre, as well as the landscape area of the German BlackForest, will be designed to bring relaxation to the world. The landscape areaadopts the trunk with the height of the original wooden pile, and the logo ofthe PEFC sustainable forest management system certification is printed on someof the trunks. This is a commitment to protect the original ecological forestenvironment, which can represent the story behind it and reflect the Schüller ’s social responsibility, in the design content of the exhibitionhall, we believe that in addition to displaying products, it is very necessaryto let people know more about the attitudes and stories of the company.
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