Milanese design studio Studiopepe unveils another ultra-creative scenography set within Coutume Studio’s anything-but-typical showroom in Bordeaux, France. In a setting that breaks away from conventional codes, Genius Loci unveils an exclusive selection of pieces from some of Italy’s greatest design brands.

Creativity born from unprecedented situations is quite often the most daring. It was during the first European lockdown that Coutume Studio and Studiopepe had the bright idea of making their artistic universes meet. They united their talents to create a new scenography inspired by the ancient roman expression “Genius Loci” – referring to the protective spirit of a place.

The starting point for the collaboration was Coutume Studio’s unique space, created by its founders, interior designers Karine and Frédéric Aguiard. For Studiopepe, the location became a strong source of inspiration in exploring the possibilities characterised by the spirit of Genius Loci.

An idea of creation tightly linked to the Earth and Nature, the design team imagined a series of original vignettes linked by ideas of purity, durability and raw material. The setting plays host to sculptural furniture pieces designed by Studiopepe for iconic Italian brands like Baxter, Tacchini, CC tapis and Tooy, completed by unique pieces made from precious onyx slabs created in collaboration with Alimonti Milano.

Here, the purity of form plays with the tactility of materials – the visual alchemy creates an unexpected dialogue between the place and Studiopepe’s poetic vision of design.

For more information, visit Coutume Studio.

Related: Les Arcanistes: Studiopepe’s Captivating Manifesto Project at Milan Design Week 2019.

Les Arcanistes: Studiopepe’s Captivating Manifesto Project at Milan Design Week 2019.

[Images courtesy of Coutume Studio. Photography by Silvia Rivoltella.]