APROPOS Concept Store has opened their first luxury menswear boutique in Hamburg, designed by a Yellowtrace-favourite Rodolphe Parente and Benjamin Liatoud.

The 250sqm retail store offers an exclusive selection of “the best international menswear brands” such as Saint Laurent, Valentino, Gucci, Balenciaga, Louboutin, Fendi and many more, focusing on creating an exceptional shopping atmosphere. The designers were instantly inspired by the beautiful bones of the existing site – a building filled with history with a vast and bright interior volume, opening onto the scenic lake view.

APROPOS is not only a concept store – it also represents a lifestyle. The project narrates this lifestyle through a neoclassic expression and speaks to the APROPOS man: a modern and sophisticated gentleman. Creating the finest customer experience was of utmost importance, while welcoming the customers to the APROPOS universe. Designed to feel more like a luxury apartment than a store, the interior feels like a large, welcoming and sophisticated living room.

There is a wonderful melange of coloured stones at play. Parente and Liatoud were inspired by the duality of the materials – luxurious and raw, precious and patinated. “We appreciate expressive materials – this is why our choices turn toward colourful and graphic marbles, delicate and sensual fabrics, grained and warm woods, flamboyant and powdery colours,” explain the designers.

Their clever material choices have allowed them to paint an incredibly refined universe, with high attention to detail and the composition of the materials. Extreme LOVE!

[Images courtesy of Rodolphe Parente. Photography by Volker Lammers.]