Qbic Hotel London

设计方：Blacksheep

位置：英国

分类：宾馆酒店类装修

内容：实景照片

图片来源：Blacksheep

图片：14张

Qbic是经济型精品住宿连锁品牌，而在伦敦市的这家酒店是阿姆斯特丹Qbic的姊妹店，其设计由Blacksheep完成。客房围绕着Cubis，并不在酒店内。酒店的公共区域包括餐厅和图书馆，其设计并没有涵盖其品牌含义不过却展示了伦敦东部Whitechapel的独特魅力。图书馆给顾客提供一个很好的交流机会，霓虹灯和金色的标识的设计随处可见。设计师也设计了一些Qbic的方形图章，可以供以后的分店使用。配有Ipad的方块桌子和多彩的方块签名都是为了突出品牌设计和创新的热情。

译者： Jasereen

Blacksheep were approached by Qbic to partner with them on the design of their new innovative hotel in London, a sister hotel to Qbic Amsterdam. Qbic is an affordable pod style hotel for the budget savvy traveller. Key to their offer is their modular bedrooms, called Cubis, which are made off-site and can be easily installed to exacting specifications. Blacksheep was to design the public spaces including a dining/living area and library, which would not only translate Qbic’s strong brand identity and philosophy but also reflect the charm and vibrancy of its East London location, Whitechapel. This brief was also heavily influenced by Qbic’s desire to integrate into the local community, taking inspiration from the surrounding area and creating a home away from home experience.

“Designing a space which was comfortable and welcoming was key as well as providing a fun communal experience which draws inspiration from the surrounding community” explain the architects. As a starting point, Blacksheep made it their mission to weave this ethos throughout the public spaces, whilst also tapping into Whitechapel’s creative hub. The kitchen area includes a giant island which acts as a pinnacle to bring people together to prepare and cook their meals. Aspirations to invite local Brick Lane chefs to host regular curry nights are just some of the plans in the pipeline to ensure the area acts as a central hub of activity, infused with local dynamism.

The library area provides an added opportunity for guests to integrate with each other by allowing them to upload and share their photos on flat screens created to look like traditional hung paintings. Neon pink signage and a gold illuminated stag’s head are just some of the more quirkier design details dotted throughout the living area and library space which reflect the unique culture of East London living and bring the personality of the hotel to life.

英国伦敦Qbic 酒店室内局部图

英国伦敦Qbic 酒店