Firm： United Technology for Construction Co.

Type： Commercial › Bank Retail

STATUS： Built

YEAR： 2020

SIZE： 1000 sqft - 3000 sqft

BUDGET： $1M - 5M

The digital revolution has launched an era of human empowerment & engagement across business, society & in

every aspect of our lives. This shift in reality influenced how people consume information & shaped people’s

perceptions. Knowing that the bank’s vision is to be the Local Premier Provider of Innovative Financial Solutions &

Investment Products, we aim as designers to provide the 1st digital branch in the world making it a pilot in this new

digitalized era. What we offer with this concept is an understanding of the technology progression keeping in mind

the human rhythm – reflexes & emotions. Throughout the space, we bring the clients a personified innovative

experience through the functions distributed in the space. The space is designed with high tech furniture forms that

are designed to suit clients’ needs & comfort. The digital branch is designed to attract the youth generation, the key

element to bring more clients. The Hub includes video walls, interactive screens, tablet screens, 3D Projectors, &

VR Machine distributed across the sub spaces. As clients enter the space, they witness a development process of

modern & fast track business. This zone includes ATMs, ITMs, Currency Exchange & E-Shopping. The main

design element is the digital tree structure representing growth & development. From the tree, hangs an interactive

feature lighting up the space which represents the vow between the bank & their clients. The E-library is a function

new in a bank which provides research platform for the users. They can use stand up meeting booths for fast

discussions. The huddles zone is designed for individual use yet in a co-working space setting. In this quite digital

zone, we also have a focus group station for collaboration. The VR is for selling bank services, showcasing real

estate properties & car showrooms as retail.