Firm： SCHMIDHUBER
Type： Commercial › Exhibition Center
YEAR： 2013
At the internationally leading fair for architecture, materials, and systems that took place from January 14 to 19, 2013, Braas presents its product range and the associated systems under an elongated, segmented roof, turning it into a walk-in exhibit. "Everything under one roof" conveys Braas' competence as the market-leading vendor of complete and intelligent roof systems and was turned into a three-dimensional experience at the trade fair. Outside, the tilted roof areas become a versatile product display and an eye-catching communication space. Often displaying several layers, the roof areas present the technical roof assemblies like system elements, insulation, and solar panels – also in cross-section. Field modules with live installations, presentations, and shows, as well as a smart integration of new media, provide a lively atmosphere. The interior leads thematically through the segmented Braas presentation, while the adjacent catering area invites visitors to linger and discuss.
A brand roof encloses the stand from above, defining the brand space and ensuring visibility from a distance.
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