EVANCE clock store in Tokyo Japan

设计方：Ichiro Nishiwaki Design Office

位置：日本 东京

分类：商业展示类装修

内容：实景照片

图片来源：Nacása & Partners Inc.

图片：10张

EVANCE奢华钟表专卖店位于日本东京银座街，因此要设计出“难以忘记的外观”是重点。要综合考虑到路人以及车上人群是否能看见这家店，因此外观设计成全白，然后布置有EVANCE这个标志以及各式钟表的图片，使得这家店一眼就能被人认出。通常，奢华钟表店都设计得十分大气，但是这家店并没有特别突出其昂贵性，强调简约以及钟表的可见性是设计不可或缺的部分。通向第二层的楼梯也设计成红色，引导顾客上楼。二楼大部分都是高规格的钟表，还有个服务亭。店内的分隔物就好像堆在一起的表带，地毯就好像手表链的标识，挂在墙上的图片也基本都是钟表，店内的每一个元素都和钟表有关。

译者： Jasereen

This luxury watch shop “EVANCE” was located on the main street of Ginza, so to make “the unforgettable facade with impact” was important point. Taking the visibility for pedestrians and people in cars into consideration, the facade was made all white and came with the sign “EVANCE” and picture of watches as big as possible, and made it easy to recognize it as a watch shop at once.Usually, the luxury watch shop is designed gorgeously, but, for this well-known “EVANCE”, not to show the shop “too expensive”, being simple and visibility of watches were indispensable design points.

Also, the stairs which leads customer to second floor was colored with red to induce them to go up. As the second floor is dealing with highest grade watches, the private booth was set for the service. The partition seems like piled watch hand, the carpet showing ring(spring of watch) image, the photo frames with the picture of prominent watch…. everything in the store are made with things concerning watch and this make it very understandable and user-familiar place.

日本东京EVANCE钟表专卖店室内局部图

日本东京EVANCE钟表专卖店