The Watch Club is on the first floor of a listed building in Mayfair, at 49, Albermarle Street and herewith below the info regarding the project: 130 square meters; five main rooms: Studio, Atelier, Office, VIP Lounge and Executive Office. Furnished with historical pieces and others sourced from Dimoremilano Progetto Non Finito collection by Dimore Studio.

The Studio is used as a shooting room and is furnished with curtains, historical pieces and others sourced from the Dimoremilano Progetto Non Finito collection by Dimore Studio. Atelier features cabinets for the display of the watches, a small desk, two Giò Ponti armchairs, some historical furnishing, as well as others sourced from the Dimoremilano Progetto Non Finito collection by Dimore Studio and a ceiling lamp by Arne Jakobsen.

Office with a long table used by the “watch experts” and a cupboard in steel and brass used to divide the space into 2. Behind the cupboard there is the VIP Lounge. The VIP Lounge is dedicated to the most important clients. The steel and brass cupboard has green glass shelves and is used as a bar. The lounge is furnished with Giò Ponti sofa, a chandelier by Venini, and small tables part of the Dimoremilano Progetto Non Finito collection by Dimore Studio.

The Executive Office is used by Danny Pizzigoni, Watch Club’s founder. It is furnished with a custom-made desk designed by Emiliano Salci, two small armchairs P22 by Azucena, and a ceiling lamp by Arne Jakobsen. The Kitchen and bathroom have a more industrial feel, with stainless steel furnishing.