发布时间:2016-04-18 09:39:14 {{ caseViews }} {{ caseCollects }}
设计亮点
现代美学与顾客服务的完美结合。

Firm: Gensler

Type: Commercial › Office

STATUS: Built

YEAR: 2013

Recognizing the importance of strong face-to-face relationships and trust in a complicated health insurance landscape, Horizon Blue Cross Blue Shield of New Jersey (BCBSNJ) engaged Gensler to design a street-level retail space that builds brand recognition by providing a differentiated, personalized customer experience in sales, service and wellness education. As the state’s leading insurance company, Horizon BCBSNJ enjoys strong brand recognition and a favorable reputation, but the identity needed to be developed and extended to have the impact required of a retail brand. The resulting space combines elements of hospitality and customer service with a refreshingly modern aesthetic.

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Gensler 打造的新泽西州 Horizon Blue Cross Blue Shield 零售空间
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