Bellastoria is a shoe brand that has existed for several years, with shops located mainly in Paris.

The brand decided to open a new shop in Metz, in eastern France, within a new shopping center.

The idea of the project is to create a central element that attracts the flow of visitors that circulate in the commercial center, an element with a recognizable image in a simple gesture. In contrast, the rest of the store is laid out in a simple and optimized way.

The project foresees the creation of a central core that defines visual identity, attracts visitors and distributes the flow into the store.

This core consists of a solid element covered in wood, then "cut" into slices to allow visitors to cross it and settle there.

A wooden panel ceiling hangs above the central core and creates a welcoming atmosphere for product exposure and shoe testing.

The box office develops from the front and is available as an exhibition, closet and reception area.

A concrete floor, in contrast, enhances the wooden elements.

The technical elements (ventilation sheaths, fire safety system, etc.) are left visible and painted in anthracite gray to fit them into the shop space.