The Czech Vodafone data store

设计方：IO Studio

位置：捷克

分类：商业展示类装修

内容：实景照片

图片来源：Alexander Dobrovodsky

图片：12张

2012年Vodafone旗舰店在斯特拉瓦开始筹建，2013年初所有交互式设计元素，包括电子内容和定制家具交付使用。我们在这家旗舰店里使用了其他传统商店都没用过的全新的建筑材料和装修技术，来尝试创造一个非传统卖场的空间。设计理念是从企业简介开始着手构造的，我们与该公司的专门指定的市场营销专家团队密切合作最终选定了这个装修方案。我们设法设计出一种全新的，符合当地条件的并且相当独特的销售流程，还要对客户提供更好的服务，当然，整个过程都充满了激烈的辩论声。

入口处设置了咨询前台，并能根据客户自身的需要提供个性化特色服务方式。这家商店与常规店不同，它的面积比一般商店大三倍，有240平方米。这么大的面积可以更好的展示该公司的产品与服务。室内设计吸引客户的注意并且可以鼓舞人的购买欲。在陈设上也不是常规的摆满手机的书架似布局，而是将产品按照特殊的顾客群体进行排列，从十几岁的少年到高级商务人士都可以找到自己所需的那一款。室内有两个会议室，中间那个大的可以让更多人参会，用来演示和工作，另外一个稍显安静的会议室是为个人电脑用户设计的。当然，这里还有娱乐区，那里放着游戏机供人们消遣。

译者：蝈蝈

In the year 2012 futuristic Vodafone flagship was opened in Ostrava. Fully completed in beginning of 2013 with all interactive elements, digital content and atypical furniture. Shop with its design intentionally builds on previously realized interiors that we have created for this company. We used new materials and technology that is completely beyond the classical concept of stores. In the initial design concept, we started from the company brief and we have worked closely with the selected marketing specialist team at Vodafone. It was a very intense process, during which we managed to design a completely new and for local conditions quite unique sales process and customer service.

At the entrance is greeted at the front desk and offered a personalized way according to its own needs.The store, against the usual standard has the approximately three times bigger the area, which is 240 m2. In this case, it is not common, but rather a showcase of Vodafone. The interior should attract customer and create inspiring environment. The layout is not done with the classic bookshelfs with phones, but the products are categorized for a particular client from teenager to the manager.The area features two meeting rooms, central space can accomodate more people for presentations and workshops, a quiet zone is for individual computer settings. There is fun zone, where people can play with playstation.

捷克Vodafone data商店室内实景图

捷克Vodafone data商店室内局部实景图

捷克Vodafone data商店室内侧面实景图

捷克Vodafone data商店室内细节实景图

捷克Vodafone data商店外部夜景实景图