发布时间:2017-01-11 14:24:00 {{ caseViews }} {{ caseCollects }}
设计亮点
利用原始结构,通过悬浮的自由形态盒子划分空间,打造灵活多变的创意环境。

After a successful teaming for the design of their Boston headquarters, MullenLowe engaged TPG Architecture to design its new office in Winston-Salem, NC: a 37,500 square foot space in the city’s newly developed Wake Forest Innovation Quarter.

The office design was an opportunity to create a strong communications touchpoint expressing MullenLowe’s identity as a “challenger” in the advertising industry, a scrappy do-everything ad firm with a global reach. MullenLowe’s staff work in multiple disciplines for diverse clientele, so their space had to be flexible and inspirational. The space itself was breathtaking when the design team first walked through. Built in the 1930’s, the building was originally a tobacco factory. A large, deep floorplate, 14’ ceilings and metal-frame windows were the raw materials that provided the framework for MullenLowe’s new offices.

The design concept was to respect and celebrate the existing structure, leaving the walls and ceiling untouched by using floating free forms – rectangular boxes built between the columns – to create space within the space. The L-shaped floor plate naturally split the space in two distinct wings. The reception area is logically situated at the vertex of the wings, in an existing open atrium with stairs to the lobby. By placing reception there and using the free form boxes to subdivide the space, the design team was able to bring focus and continuity to the plan, dividing the raw space into functional neighborhoods and providing myriad open and inspiring creative environments.

The program required an assortment of collaborative spaces including conference rooms, huddle booths, photo and recording studios, and a media screening room with stadium seating. Structural columns and beams were left exposed, still coated with nearly a century of layered paint, which was minimally sandblasted to prevent peeling. Finishes and furniture were inspired by the raw space; the free form boxes are clad in plywood and dark-gray painted sheetrock, while the chair colors were sampled from the peeling paint on the concrete walls.

The designers devised a system of perforated metal screens to allow for magnetic pin-up space throughout the office without interrupting the openness and fluidity of the floor. Today, MullenLowe’s space is more conducive for hosting events for local groups such as the Arts Council, as well as outside vendors, such as the local coffee house who provide the staff with on-site barista.

Internally, the open work environment and common areas allow for more accidental collisions and natural collaborations, all of which are selling points when hiring new talent and pitching clients.

{{item.text_origin}}

MullenLowe 办公室设计 | 致敬历史,激发创意的空间
没有更多了
相关推荐
{{searchCollectStatus("065j83mxROGezXvgrEkB2APQbl9DnKqZ",1).value ? '已收藏': '收藏'}}
斯德哥尔摩森林中的木框架办公室与户外空间
预览
Anders Berensson
{{searchData("065j83mxROGezXvgrEkB2APQbl9DnKqZ").value.views.toLocaleString()}}
{{searchData("065j83mxROGezXvgrEkB2APQbl9DnKqZ").value.collects.toLocaleString()}}
{{searchCollectStatus("zGL9jrDAOa37YBdGqqAXyPq1xg5pMNQo",1).value ? '已收藏': '收藏'}}
英国威廉斯总部大楼 | 颠覆传统的办公空间设计
预览
Foster + Partners
{{searchData("zGL9jrDAOa37YBdGqqAXyPq1xg5pMNQo").value.views.toLocaleString()}}
{{searchData("zGL9jrDAOa37YBdGqqAXyPq1xg5pMNQo").value.collects.toLocaleString()}}
{{searchCollectStatus("YM7NGngA56R8ZX0obvmVEeklL1qQ243D",1).value ? '已收藏': '收藏'}}
漂浮在森林中的圣洁之地——梵蒂冈小教堂
预览
Foster + Partners
{{searchData("YM7NGngA56R8ZX0obvmVEeklL1qQ243D").value.views.toLocaleString()}}
{{searchData("YM7NGngA56R8ZX0obvmVEeklL1qQ243D").value.collects.toLocaleString()}}
{{searchCollectStatus("6yd5eDAz2aPRqBAn4EywvkEYWxlNQrZ1",1).value ? '已收藏': '收藏'}}
墨西哥城 Chapultepec 500 办公大楼——颠覆传统的建筑设计
预览
Michan Architecture
{{searchData("6yd5eDAz2aPRqBAn4EywvkEYWxlNQrZ1").value.views.toLocaleString()}}
{{searchData("6yd5eDAz2aPRqBAn4EywvkEYWxlNQrZ1").value.collects.toLocaleString()}}
{{searchCollectStatus("ZNpORAdqnoeLMBLO492XY53GarQ7J8DK",1).value ? '已收藏': '收藏'}}
科威特 AK Residence 极简住宅,fortytwelve design studio 设计
预览
Mohammad Taqi
{{searchData("ZNpORAdqnoeLMBLO492XY53GarQ7J8DK").value.views.toLocaleString()}}
{{searchData("ZNpORAdqnoeLMBLO492XY53GarQ7J8DK").value.collects.toLocaleString()}}
{{searchCollectStatus("GOna7ER5P863zXKL4rzBJpj9LrWNxkog",1).value ? '已收藏': '收藏'}}
线条魅力,绿意盎然——Kuwait The Avenues Mall GIA 设计
预览
Mohammad Taqi
{{searchData("GOna7ER5P863zXKL4rzBJpj9LrWNxkog").value.views.toLocaleString()}}
{{searchData("GOna7ER5P863zXKL4rzBJpj9LrWNxkog").value.collects.toLocaleString()}}
{{searchCollectStatus("6W8yMRbmGaZN7wa5J2DwD9OrqAdPQYl0",1).value ? '已收藏': '收藏'}}
"Jaguar Building Services | 以员工为中心的现代办公空间设计"
预览
MAIN OFFICE
{{searchData("6W8yMRbmGaZN7wa5J2DwD9OrqAdPQYl0").value.views.toLocaleString()}}
{{searchData("6W8yMRbmGaZN7wa5J2DwD9OrqAdPQYl0").value.collects.toLocaleString()}}
{{searchCollectStatus("vPned9a7D6bmoXZ9Yv1VOk4N3LlYqg1z",1).value ? '已收藏': '收藏'}}
首尔炸鸡总部办公空间 | 创新厨房式办公设计
预览
MAIN OFFICE
{{searchData("vPned9a7D6bmoXZ9Yv1VOk4N3LlYqg1z").value.views.toLocaleString()}}
{{searchData("vPned9a7D6bmoXZ9Yv1VOk4N3LlYqg1z").value.collects.toLocaleString()}}
{{searchCollectStatus("g1zWEql5Jbpxow3ZbYzBRYj739emDnZG",1).value ? '已收藏': '收藏'}}
土耳其首家在线学习公司 Enocta 办公室设计
预览
MAIN OFFICE
{{searchData("g1zWEql5Jbpxow3ZbYzBRYj739emDnZG").value.views.toLocaleString()}}
{{searchData("g1zWEql5Jbpxow3ZbYzBRYj739emDnZG").value.collects.toLocaleString()}}
{{searchCollectStatus("6rDdmZk8nxM4YBJ5417XW152ba9EPzqL",1).value ? '已收藏': '收藏'}}
洛杉矶 Fimi 集团办公室 - 工业风与街头艺术的完美融合
预览
MAIN OFFICE
{{searchData("6rDdmZk8nxM4YBJ5417XW152ba9EPzqL").value.views.toLocaleString()}}
{{searchData("6rDdmZk8nxM4YBJ5417XW152ba9EPzqL").value.collects.toLocaleString()}}
{{searchCollectStatus("pndN7EjgDm50GX8eb5YB1xPr3eY428yZ",1).value ? '已收藏': '收藏'}}
Jacada Travel 绿色生态办公室设计
预览
MAIN OFFICE
{{searchData("pndN7EjgDm50GX8eb5YB1xPr3eY428yZ").value.views.toLocaleString()}}
{{searchData("pndN7EjgDm50GX8eb5YB1xPr3eY428yZ").value.collects.toLocaleString()}}
{{searchCollectStatus("Pam869vylbKxAVp16gjXZe0dpq75GnDg",1).value ? '已收藏': '收藏'}}
米兰未来驱动办公室设计
预览
MAIN OFFICE
{{searchData("Pam869vylbKxAVp16gjXZe0dpq75GnDg").value.views.toLocaleString()}}
{{searchData("Pam869vylbKxAVp16gjXZe0dpq75GnDg").value.collects.toLocaleString()}}