About M&C SAATCHICommunication agency covering the full spectrum of creative communication from offline advertising to online and digital media engagement.M&C Saatchi MENA is a part of the M&C Saatchi worldwide network. Established in Beirut in 1992, under the name of "The Agency". It has grown to be a full service integrated communications company, setting a creative standard in the region that has earned it a leading position and over 70 local regional and international awards so far.
Over three stories of Mina 1394’s Building, I designed a suitable space for M&C Saatchi’s Lebanese Offices.
Inspired by Saatchi’s 7 parts that made their strategy (<1>Creativity, <2>Content <3>Production, <4>Branding, <5>Design Digital, <6>Media, <7>Copyrighting), I located in my space seven geometrical shapes interlocked together to come up with one element.
This element looks as a flat plain from a distance. However, going closer it will show depth and details.
Just like Saatchi’s art that always looks simple, and gives a meaningful impression. While, it hides a lot of symbols behind.
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