The first building redesigned in T-Mobile’s headquarters campus renovation, the 3305 space was the spring board for a new way to experience the mobile carrier’s brand personality. The thematic strategy, dubbed Power of Connections, served as a universal thread for tying the campus together. Interactive installations such as a large-scale Scrabble game and design-your-own-emoji wall build personal connections, while a pet photo wall and the Magenta in the Wild artifacts display invite people to become part of the workplace design and define their neighborhoods. The unique use of materials demonstrates T-Mobile’s sense of rebellious optimism, and adds up to a fresh and fun expression of the brand and region.