APRIL 2014, HONG KONG - M MISSONI INCREASES ITS PRESENCE IN HONG KONG, OPENING A NEW DIRECTLY MANAGED BOUTIQUE OF OVER 100 SQM AT LEE GARDENS ONE IN CAUSEWAY BAY. IT IS THE SECOND STORE IN THE CITY, AFTER THE FIRST DIRECTLY MANAGED BOUTIQUE’S OPENING AT THE LARGEST SHOPPING & ENTERTAINMENT CENTRE HARBOUR CITY IN TSIMSHATSUI.

THE NEW M MISSONI BOUTIQUE IS LOCATED ON THE 2ND FLOOR OF LEE GARDENS ONE, WHICH HOUSES THE WORLD’S MOST PRESTIGIOUS LUXURY BRAND NAMES. FOLLOWING THE LATEST STORE DESIGN CONCEPT CREATED BY THE ITALIAN ARCHITECTS CORREA GRANADOS, THE BOUTIQUE WELCOMES THE CUSTOMERS IN A MINIMALISTIC AND DELIGHTFUL ATMOSPHERE.

THE BOUTIQUE CONCEPT INVOLVES SOFT, PASTEL SHADES OF PINK AND SMOKEY GRAY WHICH ENVELOPE THE SMOOTH LINES AND OVAL SHAPES OF FURNISHINGS, SHOWCASING SIMPLICITY, A SENSE OF CALM AND AN INNATE ELEGANCE.

A LARGE WINDOW DISPLAY SPANS ALONG THE ENTIRE WIDTH OF THE BOUTIQUE THAT CAPTURES THE VISITOR'S ATTENTION. THE BOUTIQUE HAS TWO ROOMS WHILE THE ENTRANCE IS WIDE IN THE MAIN ROOM TO WELCOME THE CUSTOMERS, AND THE HUGE ACCESSORIES DISPLAY WALL IN WHITE DECORATIVE PANELS SHOWCASING THE SHOES & ACCESSORIES CATCHES THE CUSTOMERS’ ATTENTION AT THE FIRST SIGHT. THE PANELS ARE SPORADICALLY HINGED FORWARD, LATERALLY, OR BACK, INDICATIVE OF THE PLAYFUL M MISSONI MOOD.

THE NEW BOUTIQUE OFFERS COMFORT AND CONVENIENCE TO THE CUSTOMERS TO EXPERIENCE THE M MISSONI COLLECTION NOW AVAILABLE WITH THE SUMMER READY TO WEAR AND ACCESSORIES INSPIRED BY A CYBER SAFARI MOOD, WHERE SUB-SAHARIAN AFRICA COMES TO LIFE IN EXQUISITELY FRESH AND FUTURISTIC FORM.

Year 2014

Work started in 2014

Work finished in 2014

Client M Missoni

Status Completed works

Type Shopping Malls / Showrooms/Shops / Interior Design / Custom Furniture