Firm： VOX ARCHITECTS

Type： Commercial › Office

STATUS： Built

YEAR： 2014

SIZE： 1000 sqft - 3000 sqft

VOX Architects and Boris Voskoboynikov Architectural Studio have designed a new office space for E:MG advertising agency in Moscow, Russia.

When designing an office for E:MG advertising agency, Boris Voskoboynikov (author of many creative spaces: BBDO, Saatchi and Saatchi, Leo Burnett, Afisha, Rambler, etc.) is in favor of simple materials and simple techniques that have been implemented in the decoration: self-leveling flooring, central volumes — the distinctive feature of the author, so-called “architecture in interior” — are made of plaster slabs and paint-coated.

Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, and G letters created of different materials.

When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.

The client was receptive to the recommendations of the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office is a public open space, although some zones, such as for an accounting department, are isolated.

Boris Voskoboynikov: “In every office project, we try to organize the working places location — that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job.”