当我和团队在规划、设计向阳900改建项目时,就经常讨论:
“我们不只是要建成一座建筑,更是要留下具有持久生命力的场所,让它在瞬息万变的时代中,依然能够焕发新颜,为人们的幸福和快乐做出贡献。
When my team and I were planning and designing the Xiangyang 900 reconstruction project, we often discussed:We not only want to build a building, but also to leave a place with lasting vitality, so that it can still rejuvenate in the ever-changing era, and contribute to people's happiness and happiness.
01:45
向阳900曾作为首屈一指的平价超市,承载了多少宝山居民的记忆,如今的向阳900华丽蜕变,重新焕发光芒。
在设计伊始,向阳900具有超越购物体验的超凡意义,它顺应宝山的经济发展、消费需求升级而诞生,未来也将和宝山区共同呼吸和成长。
Xiangyang 900 used to be the premier affordable supermarket, and it bears the memories of many Baoshan residents. Today, Xiangyang 900 has transformed and regained its brilliance. With its extraordinary design, it exemplifies its significance beyond shopping experience. It was born in response to Baoshan's economic development and consumer demand. In the future, it will also breathe and grow together with Baoshan District.
效果图 vs 实景图
它的诞生,不仅给宝山居民带来灵动、风尚、时趣、高品质的新都市生活方式,更在于为整个市区打造了一个绿色、休闲、文艺的公共空间。
人们因为轻松、新奇、健康的体验而爱上这里,从而让向阳900成为宝山居民新的活力中心。
Its birth not only brings an agile, fashionable, and high-quality new urban lifestyle to Baoshan residents, but also creates an environment-friendly public space for the entire urban area. People tendto feel relaxed and healthy. I fell in love with this place, making Xiangyang 900 a new vitality center for Baoshan residents.
“场所社交”设计理念 融入市区肌理1
EDS 的“场所社交” 设计理念,即指创造人们喜爱光顾的场所,主张设计要从人们内心深处的需求出发,以为人们打造沉浸式的环境为本,让大家可以在这个空间里相互交流、分享纯正多元的新城市体验。
并且,EDS 采用 “协同创作” 的设计模式,汇聚了多元文化背景和创意,将建筑、景观、室内、环境、灯光完美融合,充分激发场所潜能,让人们充满好奇心的进行探索并且流连忘返。
The “social place” design concept of EDS refers to creating places that people love. It advocates that the design should be based on people’s inner needs, and that people create an immersive environment, so that everyone can communicate with each other by having a diverse city experience.In addition, EDS adapts a "collaborative creation" design, which brings together multicultural backgrounds and creativity, and perfectly integrates architecture, landscape, interior, environment, and lighting to fully stimulate the potential of the place, allowing people to explore more.
效果图 vs 实景图
为了准确把握宝山市区的风情,唐先生多次考察项目及周边社区,这里明媚的阳光、河道边漫步闲适的人们给他留下了深刻印象,也被直接反映到了设计之中。
为了体现宝山市区的滨水阳光,EDS团队在外立面采用当地具有横向肌理的自然石材,配以钢、玻璃和木材,让建筑整体闪烁着与阳光同步的光泽感。
到了夜晚,在灯光的映射下,石材肌理线条,像是被赋予了水的生命,随着灯光倾泻而下,完美的融入这城市的夜景,又独自散发着光芒。
In order to accurately grasp the style of Baoshan City, Mr. Tang has inspected the project and surrounding communities many times. The bright sunshine and people walking leisurely along the river left a deep impression on him, which directly reflected in the design. In order to reflect the waterfront sunshine in Baoshan urban area, the EDS team used local natural stone with horizontal texture on the facade. They were combined with steel, glass and wood, so that the whole building shone with a sense of gloss synchronized with the sun. At night, under the reflection of the light, the stone texture lines seem to be given the life of water. With the pouring of light, it perfectly blends into the night scene of the city.
交通导向型商业聚集人气的商业地标2
向阳900,总建筑面积近15000m², 地铁7号线行知路站直达。融合购物、精致餐饮、娱乐休闲、亲子教育功能于一体,旨在为近在咫尺的邻里提供全方位的生活新体验。
基于这种独特的地域条件,链接性是项目成功的关键之一。EDS运用其娴熟的交通枢纽组织经验及人流动线的设计技巧,再一次印证了其在营造繁荣商业氛围的优势。
Xiangyang 900, with a total construction area of nearly 15000m², is directly accessible by Metro Line 7 in Xingzhi Road Station. It integrates shopping, fine dining, entertainment and leisure, and parent-child education functions into one, aiming to provide a full range of new life experiences for neighbors within easy reach. Based on this unique geographical condition, connectivity is one of the keys to the success of the project. EDS uses its skilled transportation hub organization experience and people flow line design skills to create a prosperous business atmosphere.
效果图 vs 实景图
扩大商业步道,起到聚拢客流的作用,亲切适宜的人性化设计,也吸引和鼓励着消费者去探索向阳900不同的业态和服务。
将整个商业综合体的各个部分有机联系在了一起,构筑宝山精致型社区商业广场。
同时,沿着郁郁葱葱的景观步道,设置了很多室外座椅、公共艺术装置,以及极富活力的地标艺术,让人们逗留、漫步、流连和徘徊其中,在建筑和景观相互交融间徜徉。
The expansion of commercial trails plays a role in gathering passenger flow. The friendly and suitable humanized design also attracts and encourages consumers to explore the different formats and services of Xiangyang 900. The various parts of the entire commercial complex are organically connected to form a commercial plaza in Baoshan's exquisite community.At the same time, along the lush landscape trails, many outdoor seating, public art installations, and vibrant landmark art have been set up, allowing people to stay, stroll, linger and wander among them, wandering in the fusion of architecture and landscape.
“情景+购物”模式 沉浸式的购物享受3
穿形式店铺排列,营造轻松舒适的就餐环境,多功能岛为个性店铺、咖啡厅、艺术沙龙、娱乐,增加了互动体验和社交需求。
同时也能够更容易看到消费者需求,以便及时提供帮助与服务,也令商业消费更具人性。
Formal shops' arrangement creates a relaxed and comfortable dining environment. The multi-functional island is a personalized shop, coffee shop, art salon, and entertainment area, which encourages a more interactive experience. It also makes it easier to see consumer needs promptly. Providing help and services also makes commercial consumption more humane.
效果图 vs 实景图
挑高夸张的开放式入口及穿行式布局让空间更一目了然,不同颜色与风格的产品排列井然有序。
通过产品外观本身颜色来构建店面色彩体系,既融入品牌基因让品牌更深入人心,又为店铺带来更多的展示面的同时。
也让经过的消费者,不需要付出更多的行为与动作成本,直接到达店内选购商品,提升获客能力。
The maximized open entrance and walk-through layout make the space more visually clear. Different colors and styles are arranged in an orderly manner. The store color system is constructed through the product appearance that integrates the brand genes to make the brand more deeply rooted in the hearts of the people. While the store brings more display surface, it also allows passing consumers to directly arrive at the store to purchase products without exerting much effort, thereby improving customer acquisition.
外立面采用流线型的玻璃设计,这个“透明的墙面”把内部和外部之间的界限变得模糊起来,让用户和路人之间有更多的互动体验。
在人们观看建筑的同时,里面的人仿佛变成了橱窗内的模特。
The façade adapts a streamlined glass design. This "transparent wall" blurs the boundary between the interior and the exterior, allowing more interactive experiences between clients and passersby. While people observe the building from outside, the people inside seem to become models in the window.
效果图 vs 实景图
宝山向阳900,它的成功落地为EDS 近二十年的发展添上了浓重的一笔。
作为“场所社交”理念的先驱者和引领者,EDS 将在新时代继续发挥其开拓创新的精神。
凭借对商业、休闲和娱乐空间的深刻认识,EDS和城市、社会、行业、消费者携手并进,探索和引领商业地产未来发展的无限可能性。
Baoshan Xiangyang 900, its successful development has added a strong touch to the accomplishments of EDS in the past two decades. As a pioneer and leader of the "social place" concept, EDS will continue to exert its pioneering and innovative spirit in the new era. With a deep understanding of commercial, leisure and entertainment spaces, EDS will go hand-in-hand with cities, society, industries, and consumers. EDS will explore and lead the infinite possibilities of the future development of commercial real estate.
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